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The section I am planning to focus all my editing on in my article (Nintendo marketing) is the Product Campaigns Section

Nintendo Entertainment System
Nintendo promoted its Nintendo Entertainment System using the slogan, "Now you're playing with power!" It would go on to modify and adapt the slogan for other consoles.

When promoting the miniature, classic NES (titled the Nintendo Entertainment System: NES Classic Edition in the US, Nintendo Classic Mini: Nintendo Entertainment System in Europe and Australia), the original NES slogan was brought back in its YouTube trailer.

Super Nintendo Entertainment System
Nintendo promoted its Super Nintendo Entertainment System using a modification of the slogan for the console's predecessor, "Now you're playing with power; SUPER POWER!" or "Now you're playing with power. Super power."

Game Boy
The company promoted its Game Boy line using a modification of the slogan used for the Nintendo Entertainment System, "Now you're playing with power; PORTABLE POWER!"

Virtual Boy
Nintendo extensively advertised the Virtual Boy, and claimed to have spent US$25 million on early promotional activities. Advertising promoted the system as a paradigm shift from past consoles; some pieces used cavemen to indicate a historical evolution, while others utilized psychedelic imagery. Nintendo portrayed the system as a type of virtual reality, as its name indicates; it was to be more than just another gaming console.

Confronted with the challenge of showing 3-dimensional gameplay on 2-dimensional advertisements, the company partnered with Blockbuster and NBC in a coordinated effort. American viewers were encouraged via television advertisements on NBC to rent the console for US$10 at a local Blockbuster. This made it affordable for a large number of gamers to try the system, and produced 750,000 rentals. Despite its popularity, the rental system proved harmful to the Virtual Boy's long-term success, allowing gamers to see just how un-immersive the console was. Nintendo promoted the console using the slogan "3-D game for a 3-D World."

Taken as a whole, the marketing campaign was commonly thought of as a failure.

Nintendo 64
Nintendo promoted its first 3-dimensional console, the Nintendo 64, using several slogans. One was "Change the System" while the other was "Get N or Get Out".

Game Boy Color
Nintendo promoted the Game Boy Color using the slogan "Escape to a World of Color"

GameCube
Nintendo used several advertising strategies and techniques for the GameCube. Around the time of release, the GameCube was advertised with the slogan "Born to Play." The earliest commercials displayed a rotating cube animation, which would morph into the GameCube logo as a female voice whispers, "GameCube". This was usually displayed at the end of GameCube game commercials.

Nintendo DS
In 2005, Nintendo adopted a somewhat controversial tagline to promote its Nintendo DS handheld console. The slogan, "Touching is Good," promoted the unusual touch-based features of the console. A web site created for the promotion awarded prizes to fans.

Nintendo DS Lite
With the launch of the Nintendo DS Lite, Nintendo used the slogan "The world you wish for"

Nintendo DSi
For the Nintendo DSi, the slogan "What will you and I do?" was used to emphasize the built in camera.

Nintendo DSi XL
The Nintendo DSi XL was marketed using the slogan "a LARGER experience". This slogan placed emphasis on the larger build of the DSi XL compared to the orginal DSi.

Wii
To promote the launch of its unconventional Wii console, Nintendo chose a unique approach to advertising. Rather than appeal to teenage males, Nintendo's traditional audience, the "Wii Would Like to Play" campaign showed people of all ages and backgrounds playing the console. The advertisements made particular note of the Wii's motion control system. The advertising campaign was produced by Leo Burnett, the firm responsible for many past Nintendo campaigns. The campaign won the Grand Effie Award in 2008 for the Most Effective Marketing Effort.

Nintendo 3DS
Multiple slogans were used to promote the newest model of the DS family, the Nintendo 3DS. The first slogan was "Take a Look Inside" which highlighted the system's 3D gameplay. In May 2016, after Nintendo reduced the price of the Nintendo 2DS, a new slogan, "There's No Play Like It," and accompanying logo was featured.

Wii U
The Wii U's advertisements involved the "How U will play next" ("How will U play next?" in PAL regions) campaign to show the various play styles of the console.

The Wii U's marketing is considered a failure

Nintendo Switch
The Nintendo Switch's advertising campaign involved the slogan "Switch and Play" to show the versatility of playing the console anywhere. Alternatively, the slogan "Play anywhere, anytime, with anyone" has been used in various European trailers featuring the console.

Due to the lower sales of the Wii U, Nintendo made the decision to focus their advertisements towards an older audience. This decision paid off well. As of September 2019, the Nintendo Switch has sold over 41 million units, far eclipsing the Wii U's lifetime sales of 13.56 million units

On November 11th, 2019 Nintendo published the "Our Favorite Ways to Play-2019" advert, which showcased a young boy with down syndrome for the first time in Nintendo's history.

Nintendo Power
Nintendo promoted its magazine, Nintendo Power, using the slogan "Get the power! NINTENDO POWER!"

Social Media
Much like other companies in the field, Nintendo uses social media to market their products. They use social media to market their upcoming games and products to a large audience. They also use the platforms to develop and maintain relationships with their customer base on the internet.

Twitter
Nintendo began using Twitter on April 20th, 2007, long before any other social media. Their Twitter account is used to market their upcoming products and games releasing, along with marketing their already released games. Given the more interactive nature of Twitter, fans are able to react and respond to tweets easily, and allows Nintendo to see the feedback and interact with the feedback easier.

As of December 2019, the Twitter page has over 18,000 tweets and 10.3 Million followers. This follower total far eclipses their follower count on any other social media.

Facebook
Nintendo began using Facebook on January 1st, 2011. They use their Facebook account to create awareness for their upcoming games and products. They also use their Facebook page to interact with fans and potential customers to answer any questions they may have.

As of December 2019, the Facebook page has 5.2 million followers

YouTube
Nintendo uploaded their first video to YouTube on January 25th, 2011. This first video depicted first reactions and thoughts of the Nintendo 3DS, which was set to debut later in 2011. Nintendo uses their YouTube channel to upload trailers and commercials for their upcoming products and games. They also use YouTube for uploading Nintendo Directs in which they announce and discuss upcoming games and products in more detail. They usually host four or five Directs a year.

As of December 2019, Nintendo has uploaded over 3,900 videos to their channel, and have over 6.2 million subscribers

Instagram
Nintendo's first Instagram post came on June 3rd, 2012. Their first photo depicts Shigeru Miyamoto, Satoro Iwata, and Reggie Fils-Aimé together. Given the nature of Insagram being a photo sharing platform, Nintendo uses the platform to share photos and videos of their products, both upcoming and current. Given the younger demographics of their fanbase, more of their fans appear on Instagram as opposed to the older oriented Facebook.

As of December 2019, the Instagram page has 5.9 million followers and over 1,400 posts

Miiverse
Miiverse was Nintendo's own social media created for the Wii U and 3DS. It launched on November 18th, 2012 alongside the Wii U. The service allowed players to share moments from games, their thoughts on different sections, and allowed interaction between fans of games. The service was integrated with every Wii U game, and eventually every 3DS game once the service came to the platform. Given the younger demographic of Nintendo's fan base, Miiverse also had a younger demographic, and thus was very child-friendly.

Nintendo used the platform to market their own upcoming games, and used word-of-mouth marketing with games that were already released via the communities posts on the game.

Nintendo shut down Miiverse on November 7th, 2017, as the service was not integrated on the Nintendo Switch, their new console.