User:Jns521

Hey Everyone! My name is Jessica and I am a junior at Umass Amherst. I am a double major in Communications and Chinese with a minor in Economics. I love working out, watching movies and meeting new people.

[] - Alcohol Adverting: I would like to focus more on target marketing of alcohol ads in the US. Jns521 (talk) 17:53, 15 September 2011 (UTC.) I actually would like to focus on the role of alcohol advertising to college students such as marketing low prices and special promotions to colleges. I would research and see if alcohol advertising does increase alcohol consumption within the college community and by how much.

Kuo, Meichun, Henry Wechsler, Patty Greenberg, and Hang Lee. "ScienceDirect - American Journal of Preventive Medicine : The marketing of alcohol to college students: The role of low prices and special promotions." ScienceDirect - Home. N.p., 3 Oct. 2000. Web. 22 Sept. 2011. .

http://en.wikipedia.org/wiki/Advertising_to_children - This would be interesting to write about because as adults, we watching adult television so all the ads on television are targeted toward adults so it would be a change of perspective to look into how advertising for young children works. Jns521 (talk) 18:01, 15 September 2011 (UTC)

http://en.wikipedia.org/wiki/Dove_Beauties- I would focus this topic on the type of women that the advertisers particularly choose for the Dove Campaign and the role of women in those ads. Jns521 (talk) 18:01, 15 September 2011 (UTC)

http://en.wikipedia.org/wiki/Brand_identity- I would look at the building brand identity aspect of this project, if I were to do this. I focus on the importance of it for advertisers. Jns521 (talk) 01:41, 16 September 2011 (UTC)