User:JoCeppy/Altering Images of Mentality (Charity)

Page under construction! Example template for wikipedia edit-a-thon Jan 11th, 18th & 25th 2019 Newcastle - event page: Draft:Meetup/NCL/Headsandtales 2019/Newcastle Upon Tyne City Library

About
Newcastle and North Tyneside Altering Images of Mentality Group (AIM) is a small mental health charity that aims to "enable and empower the local community to address all issues surrounding mental health in an effort to tackle discrimination and to reduce the stigma felt by people with mental health problems".

AIM formed in 2003 out of the community planning group that was brought together to form Newcastle and North Tyneside World Mental Health Day connected to NHS Trust and it is still busy campaigning on or around 10th October each year.

Campaigning now happened all year long and some of the issues included: young people (including a Crisis Card); mind and body; complementary therapies; and the mental health of older people. AIM has supported the ‘Mind in Action’ campaigns such as Building Solutions, Debt and Mental Health and Improving Access to Psychological Therapies.

World Mental Health Day
AIM support and plan activity around the World Mental Health Day each year and follow the yearly themes chosen by the World Federation for Mental Health and World Health Organisation For example the global theme for 2018 was ‘Young People and Mental Health in a Changing World’. An event was organised in Newcastle Upon Tyne City Library which brought together over 12 organisations and charities raising awareness and supporting people experiencing or caring for those with mental health conditions.

Mental Health Awareness Week
Since 2004, AIM has occasionally organised ‘AIM Challenges’ to raise the profile of WMHD and of AIM itself (and sometimes involved asking for sponsorship). Many of the ‘challenges’ have been physical – climbing the high points of Newcastle or embarking on walks, for example. In 2008 and 2009 these challenges have been badged under Time to Change’s ‘Get Moving’ events.

National Men's Health Week
In 2006, AIM became involved with National Men’s Health Week. Its theme was ‘Men and Mental Well Being’. A successful football tournament was organised by Jim and Dan Armstrong.

Open Up Initiative
In 2009 and 2010 AIM embarked on an Open Up Initiative in partnership with Launchpad, tackling discrimination faced by some service users. Open Up was also part of Time to Change (the national campaign aiming to end mental health discrimination).

Partnerships
Launchpad https://launchpadncl.org.uk/

Chilli Studios www.chillistudios.co.uk

North Tyneside Art Studio www.northtynesideartstudio.org.uk

Northumberland, Tyne and Wear NHS Foundation Trust

North Tyneside Council Public Health

Karbon Homes

VODA

Newcastle CVS

Healthwatch

Key Enterprises

Tyneside and Northumberland Mind

Supporting Stars