User:JoannaPen

Joanna Penalva (born 1987) is an American public relations student at the S.I. Newhouse School of Public Communications and originally from Camillus, NY.

Life and Career
Penalva graduated from Le Moyne College in 2009 with a bachelor's degree in Communications. During her time at Le Moyne College she completed two internships. During her first internship, in the fall of 2008, she worked closely with the public relations director of a non-profit music organization in Syracuse, NY, Civic Morning Musicals. Penalva helped with fundraising and media relations, while promoting the organization within the Syracuse community. Her other internship took place at Le Moyne College's Office of Admission in the Spring of 2009. This internship had Penalva performing the duties of a full time admission counselor. She was responsible for traveling to high schools throughout the Syracuse area and promoting the college. Also, Penalva was responsible for coordinating and running the Accepted Student Overnight Program. Other than these two main responsibilities, Penalva also read applications and gave tours of the campus among many other smaller tasks.

Outside of her degree, Penalva currently works for Ulta, a national cosmetic chain. She is the prestige manager and oversees the going-ons of the high end cosmetic and skin care departments. She is responsible for her employees and customer service. Most importantly, however, Penalva is in charge of all new product launches and promotions. She can often be found organizing a multiple-week event concentrating on a particular brand and introducing that brand to her customers. She has consistently exceeded sales goals for her department, and most recently placed her store first in the district of a philosophy launch.