User:Joannherold

Jo Ann Herold

Jo Ann Herold brings over 25 years marketing experience. Currently, she is a VP of Brand Communication & PR at Arby’ Restaurant Group. Prior to Arby’s she spent 16 years at HoneyBaked Ham and was formerly the VP of Marketing and Chief Marketing Officer with them. During her tenure she tripled sales and profits. She has worked as a Regional Marketing Manager for Shoney’s and Captain D’s. Before that, she was head of marketing for the Jackson, MS Zoo and has owned her own marketing firm where she worked with the Atlanta Convention and Visitors Bureau, Buckhead Branding, Intercontinental Hotels Group and The Borgata Casino and Spa, Boyd Gaming.

While working full-time at The HoneyBaked Ham Company, she received an MBA in International Business from Mercer University in Atlanta. She has an undergraduate degree in Communication from Mississippi State University. She is an Adjunct Professor at GA State University and Mercer University teaching Marketing 101, Marketing Promotions, Marketing Research and Marketing to the Executive MBAs.

During her career Jo Ann has been awarded two AMY Awards, a Mercury Award for radio advertising, a Phoenix Award from Shirley Franklin for community volunteerism, a Silver Effie for advertising effectiveness and was a finalist for the Catalog of the Year award by Catalog Age. Also her work was the winner of Chain Store Age’s Retail Store of the Year for HoneyBaked rebrand.