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APEAL (The Association of European Producers of Steel for Packaging) is a federation of the four major producers of steel  for packaging, ArcelorMittal, Tata Steel, thyssenKrupp Rasselstein and U.S. Steel Kosice.

Together, APEAL’s members make up 95% of the total European production of steel for packaging which amounts to around 4.8m tonnes of steel for packaging per year; equivalent to 42 billion steel cans).

The organisation was founded in 1986, is based in Brussels and is led by Secretary General, Alexander Mohr. Its mission is to work to ensure understanding and support for steel as a sustainable and resource efficient packaging solution.

APEAL works to contribute positively to the development of EU policy related to steel for packaging, particularly in the areas of packaging, waste, recycling and recovery. It also aims to monitor technical developments to ensure industry compliance and document, support and communicate the environmental, social and economic benefits of steel for packaging.

The association celebrates its 30 anniversary in 2016.

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