User:Joedidonna

Giuseppe "Joe" Di Donna Marketing Professor care of International Universities and Business Schools. International Consultant.

Summary Giuseppe "Joe" Di Donna I have obtained a Laurea Magistrale (Master of Arts) in Political Science with a sociology specialization and a thesis on Communication care of the Università degli Studi of Milan, and I have started a PhD for the University of Lausanne (CH) care of the Department of Social and Political Sciences (SSP). The theme of the research is “History of the Italian touristic promotion in Switzerland 1919-1943 ”. I have started off by teaching in an international business school. I have worked as a public relations manager, marketing manager, press office manager for Italian Manufacturers’ Association, national and international private associations, publishing houses, CONI federation, luxury resort in Florida, companies in the beauty arena as well as in online companies. I have taught for many years in international business schools (i.e. European School of Economics) and international universities (i.e. International Universities of Southern Europe). I am presently an international marketing consultant and I am teaching Marketing in BBA & BSc courses inside the Laureate International Universities network (www.laureate.net) at the Centre of Excellence of Les Roches accredited by NEASC and at LRG University of Applied Sciences that has received official federal authorization from the Swiss government.They are both in Switzerland. I have more than 25 years of experience in marketing, communication, sales and moreover in the academic sector. I am member of the Swiss Marketing association. I speak English, Italian, French and I understand quite good Spanish. http://lrguas.academia.edu/JoeDiDonna

Specialties: Communication, Marketing, Education, Fashion, Beauty, Wellness, Luxury goods, Tourism, Bicycles, Franchising, Publishing house, Machine Tools

Experience Member at Swiss Marketing Lausanne March 2012 - Present (1 year 1 month) Swiss Marketing is the professional association for marketing experts. It concentrates the specialist knowledge of almost 4,000 technical managers from a wide range of industries.Swiss Marketing has a broad presence in Switzerland where it is firmly established in 35 regional clubs, the association’s living cells, where knowledge and experience is shared at the managerial and technical levels.

Marketing Professor at Laureate International Universities January 2010 - Present (3 years 3 months) Professor in the BBA (NEASC) & BSC (LRG University) programmes: courses Integrated Marketing Communications, Hospitality Marketing, Marketing 1, MKTG consultancy for Capstone & IP Projects, participation at Marketing Pathways and Marketing Research, Tutor for Marketing dissertations inside the Laureate International Universities network at the Centre of Excellence of Les Roches in Crans-Montana - CH. Laureate International Universities is a network of 60 institutions of higher education in 29 countries. Laureate International Universities is also the leading hospitality management educator in the world, with more than 34,000 students from more than 107 countries enrolled in programs at institutions ranked among the top three in the world. They are also international leaders in higher education in architecture, art and design, with 30,000 students at top institutions in the U.S., Italy, Brazil, and Mexico. www.laureate.net

Member at International Coach Federation September 2009 - February 2012 (2 years 6 months) I was a member of International Coach Federation.

Social Trends Consultant at ModaIn 2005 - January 2010 (5 years) Consultant for the social trends care of this important international fair and association inside the textile sector. Working with the Style Commission. www.modain.it

Visiting Professor of Fashion Management at United International Business Schools - Barcelona Business School November 2009 - December 2009 (2 months) The Barcelona Business School is a private and independent institution of higher learning and forms an integral part of IUSE, the International University of Southern Europe (http://www.iuse.edu.es) that groups the business, management, language and cultural studies at its main campus in Barcelona and its satellite campuses in Madrid and Valencia into one international university dedicated to cross-cultural education with a global perspective. (http://www.barcelona.uibs.org).International University of Southern Europe, as developed by the United International Business Schools organization (UIBS), are accredited by the European Council for Business Education (ECBE), a registered affiliate of the European Association for Quality Assurance in Higher Education (ENQA). The United International Business Schools organization is a member of the Association to Advance Collegiate Schools of Business (AACSB International), an organization recognized by the Council for Higher Education Accreditation (CHEA) in the United States. http://news.uibs.org/?p=130

Visiting Professor of Integrated Marketing Communications at United International Business Schools - Valencia International Business School May 2009 - December 2009 (8 months) The Valencia International Business School is a private and independent institution of higher learning and forms an integral part of IUSE, the International University of Southern Europe (http://www.iuse.edu.es) that groups the business, management, language and cultural studies at its main campus in Barcelona and its satellite campuses in Madrid and Valencia into one international university dedicated to cross-cultural education with a global perspective. (http://www.vibs.edu.es/aboutiuse_faculty.html). International University of Southern Europe, as developed by the United International Business Schools organization (UIBS), are accredited by the European Council for Business Education (ECBE), a registered affiliate of the European Association for Quality Assurance in Higher Education (ENQA).The United International Business Schools organization is a member of the Association to Advance Collegiate Schools of Business (AACSB International), an organization recognized by the Council for Higher Education Accreditation (CHEA) in the United States.

Visiting Professor of Fashion Management at United International Business Schools - Madrid Business School February 2009 - December 2009 (11 months) The Madrid Business School forms an integral part of IUSE, the International University of Southern Europe (http://www.iuse.edu.es), a private and independent institution of higher learning that groups the business, management, language and cultural studies at its main campus in Barcelona and its satellite campuses in Madrid and Valencia into one international university dedicated to cross-cultural education with a global perspective. (http://www.madrid.uibs.org/aboutiuse_faculty.html). International University of Southern Europe, as developed by the United International Business Schools organization (UIBS), are accredited by the European Council for Business Education (ECBE), a registered affiliate of the European Association for Quality Assurance in Higher Education (ENQA).The United International Business Schools organization is a member of the Association to Advance Collegiate Schools of Business (AACSB International), an organization recognized by the Council for Higher Education Accreditation (CHEA) in the United States. http://news.uibs.org/?p=130

Visiting Professor of Marketing at European School of Economics January 2006 - December 2009 (4 years) MBA Lecturer of Integrated Marketing Communication (Module Leader) / E-business /Principles of Marketing (BA)/International Marketing (MBA)/ Fashion Management/ Cross Cultural Management (BA)/Strategic Marketing care of Milan & Lucca campuses of European School of Economics www.eselondon.ac.uk The European School of Economics (ESE) is a recognized Educational Institution, accredited by the British Accreditation Council (BAC). ESE has campus in New York, London, Milan, Rome, Madrid and Lucca/Florence.

Marketing Consultant at Plr Management, LLC June 2008 - September 2009 (1 year 4 months) Marketing Consultant during the summer period (July/August/September) 2008 and 2009 for this real estate company in Tampa Bay, FL. This company has more than 670 apartments and provide services. Plr Management, LLC is part of a group of 15 companies in Tampa Bay, FL.

Fashion Marketing Lecturer at ISTITUTO di MODA BURGO srl September 2004 - July 2009 (4 years 11 months) Lecturer of Fashion Marketing for Italian and foreign students, designers, entrepreneurs www.imb.it IMB is located in the center of Milan near Via Montenapoleone. They have campuses also in Egypt, India and Mexico.

Fashion Management Lecturer at Uptodate Fashion Academy February 2009 - June 2009 (5 months) Fashion Management Lecturer care of this international fashion academy in the center of Milan www.fashionuptodate.com

Fashion Marketing Lecturer at IFA Paris July 2008 - July 2008 (1 month) Fashion Marketing Lecturer at some courses of IFA Paris in Shanghai www.ifa.cn Headquarter web site www.ifa-edu.fr

Country Manager at Isoworker September 2006 - January 2008 (1 year 5 months) Country manager for Italy care of Isoworker for Isokinator www.isoworker.com

Marketing Consultant at JTL Realty Inc Tampa/St. Petersburg, Florida Area October 2005 - September 2007 (2 years) Marketing consultant for this company. They have some luxury resorts in Florida (670 condos), Georgia and Arizona.

Fashion Communication Lecturer at Tessile di Como September 2003 - July 2005 (1 year 11 months) Lecturer care of Tessile di Como (www.textilecomo.com) for Fashion courses of European Social Fund http://ec.europa.eu/employment_social/esf/index_en.htm

Fashion Masters Coordinator & Lecturer Area Marketing & Communication at IED | Istituto Europeo di Design September 2002 - July 2005 (2 years 11 months) Coordinator and lecturer for fashion marketing and fashion communication masters care of this international college. www.ied.edu IED belongs to Cumulus, the International Association of Universities and Colleges of Art, Design and Media, and has stable relations with many universities and international academic associations, including Erasmus, Socrates, ELIA, IAA, FIYTA, IIE, EAIE and MEC in Brazil.

Corporate Communication Manager at Photonlife July 2001 - September 2003 (2 years 3 months) I managed all the communication activities of this company (off line & on line). I have worked for the four S.B.U.: Beauty, Medical, Animal, Franchising. They have two locations: Nuvolento (Brescia - Italy) and Clearwater (Florida - US). www.photonlife.it

Marketing Manager at Italian Powerboating Federation - F.I.M. January 2000 - December 2001 (2 years) Marketing Manager for this important CONI federation

Vice President and Academic Coordinator at European Creative Academy September 2000 - July 2001 (11 months) Vice President, Academic Coordinator and Communication Manager of the European Creative Academy care of the Palazzo delle Stelline. That school organized 5 courses of European Social Fund with Lombardy Region. The courses were about Management in the Music sector, in the Movie sector and in the Photographic sector. www.stelline.it

Lecturer of Sociology at Italian Fashion School September 1998 - July 2001 (2 years 11 months) Lecturer of Sociology and Communication in this school. From 1997, together with the Lombardy Region and other experts in the sector and Associations in the same category, such as Assomoda, Associazione Design Italiano, Federabbigliamento, the Camera Nazionale della Moda Italiana entered the world of training with the project, Italian Fashion School - Department of Training and Research of the Camera Nazionale della Moda www.cameramoda.it/eng/formazione/formazione.php

Corporate Communication Manager at White Sun Srl July 1997 - December 1997 (6 months) Since 1982, with more than 500 opened Centres and with the newest machines in terms of technology ever designed or licensed. Brands: Coka Club - www.cokaclub.it Clean & Beauty - www.beautyclan.it Beautyland - www.beautyland.it

Public Relations Manager at GTS Group S.p.A. January 1997 - June 1997 (6 months) Brands: Dibi (www.dibimilano.it), Becos, Fisiosphere, Olos

Marketing Manager at UNI - Ente Nazionale Italiano di Unificazione January 1993 - December 1996 (4 years) Marketing Manager for this important national standard body (www.uni.com). I managed 6 point of sales and 2 dealers (B2B & B2C). I have worked also at European level inside the marketing commissions of CEN (www.cen.eu) in Brussels and at International level inside the marketing commissions/working groups of ISO (www.iso.org) in Geneva.

Sales Promotion Manager at Editoriale Giorgio Mondadori July 1992 - December 1992 (6 months)

Public Relation Manager at ANCMA January 1988 - June 1992 (4 years 6 months) Public Relation Manager of ANCMA (www.ancma.it/mondo_ancma_eng.asp) and EICMA (www.eicma.it) I was also Italian delegate of two European committees: Colibi (www.colibi.com) and Coliped (www.coliped.com) in Bruxelles. I have represented Colibi like official speaker care of the International Velocity Conference 1992 in Montreal - Canada (www.ecf.com/138_1). I have worked actively for the "Ciclo USA" project in the collaboration with the Italian Trade Commission of Los Angeles (www.ice.gov.it/estero2/usa/default4.htm).

Lecturer of Sociology at International College of Arts and Sciences October 1986 - July 1988 (1 year 10 months) Lecturer of Sociology care of this international school specialized in Design, Architecture and Communication. This school is organized like a private university. They are located in Milan.

Organizations UNIL - ACISSP Association du Corps Intermédiaire en SSP Member October 2010 to Present http://www3.unil.ch/wpmu/acissp/

Publications « L’immagine femminile nella pubblicità odierna » pag. 33 – La Pubblicità - magazine La Pubblicità – magazine 1988 Authors: Giuseppe "Joe" Di Donna “Bicycle world in Italy” Velomondiale - Montreal - Canada – Conference Proceedings 1992 Authors: Giuseppe "Joe" Di Donna “Social Media Optimization for SuperClubs Breezes Resorts & SPA” – BiTS - Iserlhon – Germany – Conference Proceedings 2012 Authors: Giuseppe "Joe" Di Donna « Figure Femminili emergenti nella comunicazione pubblicità odierna » pag. 40 La Pubblicità – magazine 1988 Authors: Giuseppe "Joe" Di Donna History of the Italian touristic promotion in Switzerland 1919-1943 "Journée de la Recherche" presented at UNIL – Lausanne – Suisse November 8, 2012 Authors: Giuseppe "Joe" Di Donna "Analyse et développement de l'image de la femme dans la communication commerciale de la Suisse Romande et le Tessin " Journée de la Recherche - presented at UNIL – Lausanne – Suisse November 2010 Authors: Giuseppe "Joe" Di Donna

Languages English (Native or bilingual proficiency) Italian (Native or bilingual proficiency) French (Professional working proficiency) Spanish (Limited working proficiency)

Education Université de Lausanne PhD (Doctorat de Recerche), Social and Political Sciences, 2010 - 2015 Activities and Societies: http://www.unil.ch/ssp

Università degli Studi di Milano Laurea Magistrale - Dottore in Scienze Politiche (Master of Arts), specialized in Sociology, 1982 - 1987 Activities and Societies: Attendance courses “Public relations and external relations of an enterprise” 1990 IPSOA Milan “Time to market” 1991 Olivetti System Information Milan “Electronic products and their influence on the standard business” 1994 INFO/ISONET workshop - Geneva “Communication and marketing seminar” 1994 ISO - Geneva “The role of standards databases in providing information to users” 1995 ISO - Geneva “Hypercompetition” 1996 Studio Ambrosetti - Milan “Global Market” 1997 CIS - Lecco

Università degli Studi di Pavia Medicine and Surgery, 1976 - 1980

Liceo Classico "Edmondo De Amicis" Milano High School Diploma (Maturità Classica) in, Classical Studies, 1971 - 1976

Honors and Awards Certificate of Excellence (Benemerenza) from the Italian Military Police Association (Associazione Nazionale Carabinieri ) for 25 years of good collaboration www.assocarabinieri.it I have a Permit B for residential people in Switzerland expiry date 2014. I have a business Visa R-B1/B2 for USA, expiry date 2015. Body Building Trainer 1st Category 1979 I have passed the exam for 3rd, 2nd and 1st category of IFBB (International Federation of Body Building) - FIACF (Federazione Italiana Amatori Cultura Fisica - CONI/FILPJ) for becoming Body Building Trainer.