User:JoeyCalzo/Brand Engagement/Jblight Peer Review

General info

 * Whose work are you reviewing?

JoeyCalzo


 * Link to draft you're reviewing
 * User:JoeyCalzo/Brand Engagement


 * Link to the current version of the article (if it exists)

Evaluate the drafted changes
(Compose a detailed peer review here, considering each of the key aspects listed above if it is relevant. Consider the guiding questions, and check out the examples of what feedback looks like.)

Great work Joey! In all, I thought your additions to this page were well done. I thought that the information provided regarding brand engagement was vital. I found it interesting to dissect the psychology of why we buy what we buy online. I also found it important that many of the articles utilized were peer-reviewed journal articles which will help add to their credibility. I was able to access the articles and the one I found most engaging was the one regarding the social influence of brand engagement. It is interesting to note the effect that others can have on our brand engagement and interest. I do think it would be nice to add some additional information regarding why you chose each reference that you did. It also seemed that many of the references were from 8 years ago or more, and I think it would be interesting to get some from the present day. In all, great work and I look forward to seeing what you continue to add!