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Ever After High is a web series and a fashion doll franchise released by Mattel in July 2013. It is a companion line to the popular Monster High dolls. However, in this line the characters are based upon characters from fairy tales and fantasy stories. As with Monster High, the line varies in different countries.

Dolls
Ever After High dolls are comparable to the Monster High dolls, also by Mattel. Ever After High dolls have round faces and thick limbs closer to a traditional baby doll. Madeline Hatter has a body mold that is a somewhat thicker version of the Howleen Wolf and Twyla doll body molds. They are also articulated similarly to Monster High dolls, but only their hands are removable. They are a modified version of the Traditional ball-joint doll

Storyline
Ever After High storyline is based on the lives of the teenage children of famous fairytale characters who are supposedly destined to follow in their parents’ footsteps in order keep their stories alive throughout the generations. If they do not, these stories will cease to exist and the characters will disappear into oblivion. This controversial problem is the core conflict of the story.

The main characters are Raven Queen, who is unhappy with her destiny, and Apple White, who is destined to "live happily ever after." Raven would prefer to create a new destiny for herself, while Apple White believes that if Raven changes her own story, this will put her own "happily ever after" in jeopardy. The school is divided into two factions the "Royals" and the "Rebels". The Royals are supporters of Apple, who know they will have a "happily ever after" and are content with their fates. The Rebels are supporters of Raven, who prefer the idea of creating their own destinies. Many disagreements and fights result between the groups.

Characters

 * Apple White, voiced by Jonquil Goode Apple is a royal is who proud of her destiny which is to become the future queen alongside with Daring Charming. She is always trying to persuade Raven to be evil so she can poison Apple and Apple gets rescued by a prince and gets a happily ever after.
 * Raven Queen, voiced by Erin Fitzgerald
 * Briar Beauty, voiced by Kate Higgins
 * Madeline Hatter, voiced by Cindy Robinson
 * C.A. Cupid, voiced by Erin Fitzgerald
 * Ashlynn Ella, Laura Bailey
 * Hunter Huntsman, voiced by Grant George
 * Blondie Lockes, voiced by Julie Maddalena

Media
Ever After High has released a website, and a series of webisodes on YouTube. The first two describe the stories of the lead characters Raven and Apple, and were released on 30 May 2013. A TV special aired in the Fall of 2013.

Book series
An Ever After High book has been released in October 2013, written by Shannon Hale. A sequel has been announced to be released in March 2014. They will be published by Little, Brown and Company based upon their success with the Monster High series of books.

In-store marketing
In the US the dolls are currently available at many stores including Justice, Target, Toys R Us along with various merchandise including T-shirts, journals and jewelry based on the line. In the UK, Debenhams, ASDA, Argos and Tesco currently sells the dolls.