User:Jogo30/Public Viewing (Neologism)

Public Viewing is a German neologism and an English loanword. It means the live broadcast and common viewing of sport and other major events on big screens at public locations (e. g. places, streets, shopping malls or public houses and restaurants).

Etymology
The term was established prior to the 2006 FIFA World Cup. In German language "public viewing" is restricted in the above-mentioned meaning. Since 2006 the term is occasionally used from international organisations and media for common viewing of sport events as well. The German Duden entitles Rudelgucken (engl: "Watch TV as a pack") as synonym.

Incurrence and Organisation
After the initiative of the organizing committee of th 2006 FIIFA World Cup in Germany and the Infront the broadcast of the world cup on big screens in German cities and other communities was assured. Main reason was the lack in enough admission tickets to the soccer stadiums.

On 20th January 2006 FIFA an Infront approved the public and costless broadcast for uncommercial events in cities and communities, schools, churches, hospitals, companies and other public locations. If there was participation of sponsors or a admission fees the event was considered as a commercial event, and a royalty had to be paid. Only local and regional sponsors and non-competitors of the main sponsor of the world cup were allowed. Only the sale of French fries, Sausages and German beer and nonalcoholic beverages were permitted. The organizers had not to sell the offical beverage of the FIFA (Budweiser).