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Page Everlake ___

Everlake Ecommerce is a privately held company which holds seven webshops three different countries. Everlake was founded in the Netherlands in 2008 by Dirk Jan Pheifer.

History
Dirk started with a small online shop called 'Eccellente ' (Italian for excellence) in February 2008 from his house in Leeuwarden. Through that shop he sold coffee machine of the brand Philips Saeco. The sales of the coffee machine weren't great and shortly after that he tried to sell fresh coffee beans for bean to cup machines. Unfortunately also that wasn't going as planed. Then one day a customer called for a descaling product which Dirk directly added to the website. He soon discovered that the descaling products were a real hit! Many people started to buy them and the web shop changed from selling machines and beans to maintenance products for coffee machines.

In May 2010 the company started a second web shop called 'OnderhoudsArtikelen ' (Dutch for maintenance products) to enable the company to sell product not only for coffee machines but also for other household machines. By this time the company was situated in IJlst as Dirk his father offered him to come and work in the extra rooms in his house.

In 2011 the first employee was hired, Ibo Pheifer - the father of Dirk. They created a third web shop 'CCLL ' - a wordplay from the double 'C' and double 'L' of Eccellente.

All order processing was done by Dirk and Ibo the company soon grew so fast that they couldn't handle it themselves so the fulfillment party Webvoorraad found them in June 2011 a logistics company to process all orders in. Since that day all Dutch and Belgium orders are handled by Drake & Farrell in Bleiswijk, the Netherlands.

The company took the time they saved on order handling by improving the marketing activities. This made the revenue grow faster and faster. In Juli 2011 they opened a fifth web shop 'WaterfiltersOnline ' to sell a whole range of water filters. As of 2011 all webshops were build on the open source platform of Magento.

The company moved to an office in Sneek.

In 2012 a new employee was hired, Lianne Pheifer, the sister of Dirk. She improved the customer services and took over many other tasks.

In 2013 Dirk decided to start a shop in the United Kingdom, ' Descaler UK ' as he had a good experience working there himself as a student in 2007. Another new shop, 'Notitieboekjes ' (Dutch for notebooks) was created to sell Moleskine and Paperblanks notebooks.

In 2014 Everlake hired two more employees, a website developer and a customer service rep. In August they took over another company, ' de koffie en theewinkel ' which became shop number seven. Through that shop tea of Dammann (a brand of Illy) is sold but also maintenance products. The shop is later re-branded into 'ZIR.nl '

In 2015 the company moved to a large showroom and warehouse in Sneek, a space of more than 300 sq meter.

Everlake became a member of Thuiswinkel.org in 2015.

Acquisitions
2014: De koffie en Theewinkel

Awards

 * 2016: James & James Ecommerce Award UK: best new business 2016
 * 2016: Twinkle CrossBorder Top30

Revenue
Consolidated revenue of Everlake: