User:John Hawver

Chris Hawver, legally named John C. Hawver was raised in Atlanta, Georgia. He earned his undergraduate degree, double major in Political Science and Sociology (cum laude), his Master’s in Business Administration and postgraduate Marketing Program degree. His entire business career has been spent marketing software and hardware technologies. He has worked in Fortune 100 companies, as well as start-ups and medium sized companies.

Chris is known to be highly creative, with hands on marketing of integrated brand and demand generation (including macro and micro market segmentation), public and business analyst relations. His work includes translating business vision and strategy into launch plans and go-to-market (on and off line) strategies including sales enablement tools. Chris has worked extensively with direct and all indirect (distributors, system integrators, value added-resellers, OEM's sales channels. His underlying approach is Sales is Marketing’s First (1) customer.

Chris has successfully marketed into all major industries and their respective segments. He has designed and implemented best in class for integrated brand and demand generation; segmentation methodology, Touchpoint, and Sweetspot Analysis concepts, and return on marketing investment metrics for evaluation and reporting.

He has extensive experience implementing and leveraging CRM/SFA (Salesforce.com, Seibel, others), Event and Marketing Automation systems. His experience includes building global, virtual teams focused on results He is considered a mentor and coach. Chris has trained sales reps and management on consultative sales method.

In his work-life balance, he spends his time training motorcyclist on safety, as well as Accident Scene Management.

Born in 1960, he currently resides in a suburb of Minneapolis, Minnesota.