User:John e mcalester/John mcalester

John McAlester Born Belfast,Ireland 11/04/1966 Founder of Macski the first specialist ski shop in Ireland in 1986. Member of the Northern Ireland Ski Team from 1979 to 1984. Author of "The added value of niche brands" published 2007, a study of strategic brand management. Married to Grainne in April 1999. Master of Business Administration (University of Ulster).