User:Johnseburg/d1

1SaleADay is an Internet retailer with a deal-a-day format. The site was founded in 2007 by Ben Federman. 1SaleADay's main site offers one discounted item a day, the product can vary from a computer-related product to a magazine subscription. Products are listed at up to 80-90% off retail. 1SaleADay also has four spinoff sites specializing in wireless, watches, family and jewelry. Each site offers one item per 24-hour period beginning at 12:00 a.m. Eastern Time. In 2010, the company's CEO donated more than half of the sites net earnings to charities.

Growth
The site was founded in 2007 by Ben Federman. In 2009, the company had 80+ employees and earned about US $30 million. As of December 2010 the site received approximately 350,000 daily visitors, and was in the top 400 most visited websites in the United States according Alexa's traffic rankings.

In March 2011 the New York Times reported that 1SaleADay raised tens of millions of dollars (exact figure was undisclosed) from Optima Ventures to form Octagon Commerce, an e-commerce conglomerate consisting of 1SaleaDay, Shadora for jewelry, Ben’s Outlet for electronics, Dynamite Time for watches, and Glasses Unlimited for glasses. 1SaleADay described the investment as a "massive capital injection," according to a press release on CNBC. By the end of that year revenue had jumped to US $98,000,000 in 2011, and in 2013 the company had over 300 employees.

In 2010 the company's CEO donated more than half of the sites net earnings to charities. In December 2012, the company donated $27,000 worth of toys to Sandy Hook elementary students in response to the Sandy Hook shooting.

Business model
U.S News & World Report described 1SaleADay as a product daily deal site which buys products in bulk at large discounts and passes the savings on to consumers. 1SaleADay has one product for sale in each of its five categories - Main, Wireless, Watch, Family and Jewelry. At midnight Eastern Time the product is changed. Occasionally a product will sell out and nothing will be available in that category until the next product is available. To keep prices low and create excitement about the site, prices are sometimes cheaper than the cost to the company, also known as a loss leader marketing strategy.

The company uses social media to establish connections with consumers. According to Vice President and spokesman Eli Federman, "With the surge of social media, consumers expect instant communication from businesses, just as they do from their social circles. It is essential for companies that want to promote brand loyalty to constantly monitor Twitter and Facebook and respond to inquiries in real time." Also according to Eli Federman, as of 2013 the company encourages employees to use in-house social media while working (Yammer). He quotes, “Instead of trying to suppress their addiction, we tried to channel it. It actually increased productivity by creating an environment where people collaborate on various projects using the site.”

1SaleADay does not seem to offer product support, as of December 2010. 1SaleADay is an Elite Member on the independent review site Reseller Ratings.

In the media
1SaleADay.com's marketing strategy was featured in the PBS Nightly Business Report and Entrepreneur Magazine. CEO Ben Federman was featured on Fox Business in 2011 with David Asman.

A 2010 Huffington Post article about the best lesser-known websites for finding deals asked readers to recommend their favorites, and 1SaleADay.com came in number one. In the January 2011 issue of Woman's Day, 1SaleADay was listed as one of the best ways to get a deal that year. On January 17, 2011 the site was featured on The Nate Berkus Show. Also in 2011 Lifehacker listed 1SaleADay as one of the five top daily deal sites along with Groupon, Living Social and others. Consumer advocate Clark Howard recommends 1SaleADay to save money in the Deal a Day space.

On June 15, 2012, The View featured an underwater camcorder sold by 1SaleADay, later also featuring a Fujifilm HD camcorder. The TV Show Extra featured a 1SaleADay exclusive offer for 2-carat white topaz earrings.

Trademark dispute
On September 27, 2010, 1SaleADay and its CEO won an extended, international legal dispute with the owners of One Sale A Day Australia. World Intellectual Property Organization (WIPO) panelist, Andrew F. Christie, ruled that domain names onesaleaday.com.au and 1saleaday.com.au be transferred to CEO Ben Federman. In Dec. 2010 1SaleADay.com.au stated: "The former holders of the 1SaleADay.au domain names were found to be infringing on the intellectual property rights of the 1SaleADay U.S. website... Please be advised that 1SaleADay.com.au may be out of service for a while as a result of this transition..." 1SaleADay is considering opening a franchise in Australia, according to Vice President Eli Federman.

There has been some commentary on the legal significance of this particular UDRP case. The World Trademark Review reported that despite a verbal preexisting business arrangement between the Australian and U.S. companies, the initial bad faith registration of the 1SaleADay.com.au and OneSaleADay.com.au domain names trumped the subsequent business agreement between the parties.