User:Johnsonm2/sandbox

Social media in the fashion industry has enabled the average consumers to have much more interaction with fashion designers and high-end clothing, shoes and accessory firms. Unlike traditional advertising platforms, fashion companies and their advertising agencies have complete control over everything including billboard ads, magazine ads and television commercials. With the use of social media, the industry can be advertised virtually anywhere at any time with a click of a button. When fashion companies started social media marketing campaigns in the 2010s, average consumers posted online comments immediately below the fashion company's social media advertisement. Public opinion had never had such influence. Average consumers would now be able to broadcast their opinions across the web and ultimately persuade brands to cater to them. Since its surge in 2009, luxury fashion brands have used social media to build interactions between the brand and its customers to increase awareness and engagement. Social media has brought about new channels of advertising for fashion houses to reach their target markets. Whether this is on Facebook, Twitter, YouTube, Instagram, and so on, social media platforms are ultimately allowing brands to strengthen their customer relationship to engage a larger audience.

YouTube
Since 2005, YouTube has made significant advancements in marketing fashion online. By simply creating an account, users can create a video to articulate to their followers what their current favorite fashion trend or clothing item is at the moment. Within these videos, creators have the ability to tag the products that they are advertising to bring attention to items that may be worthwhile to the viewers. Along with bringing attention to the product, creators also have the ability to make a profit off of ideas that they sell.