User:Johnta95

Technology
While technology is not that much of a focus for that of crowdfunding, it still enhances the quality of service and the reliability of successful interactions. There are a great many features and components that help make up what crowdfunding is about. To help understand a bit more about what helps make crowdfunding sites work, and smaller site example called Crowd Engine can be used to draw parallels. One of the main features for crowdfunding is the use of a dashboard. This is useful for tracking what investors have given to the project, how the money is managed as well as tracking user who’s donated to the project. Another key aspect to crowdfunding is being able to publicize the project on social media. Within CrowdEngine, there is a tool that enables use of popular social media platforms such as Twitter, Facebook and even LinkedIn to spread the word on the project. Another key feature is the ability to view crowdfunding through mobile applications. The coding for mobile use in CrowdEngine is a coding language called Bootstrap 3. As an open source program, it is used to design websites and mobile applications as well. As a simple and user friendly web designer, it enabled users to easily view the information within a well-designed web format. Bootstrap is also known for being developed by a Twitter developed and has become, “one of the most popular front-end frameworks and open source projects in the world.” (Bootstrap is the most popular HTML, CSS and JS framework for developing responsive, mobile first projects on the web, n.d.). Other example of software used in CrowdEngine are listed as DocuSign, Sales Force, V Stock Transfer and HubSpot, which all play a part in enhancing user management of assets. The use of CRM software or customer relationship management, helps keep in contact with customers or in the case of crowdfunding, investors and helps keeps them with the project and track their interactions with the project. These technologies what basically drive crowdfunding and what keeps users coming back to invest in what they want to see.