User:JonathanAOX/sandbox

Jeffrey Tan Chee Yong is the founding director of AOX PTE LTD, a water dispenser company specializing in Antioxidant Alkaline Water in Singapore. In 1987, he was working as a manager of the now defunct ABC Computer Pte Ltd. During the 1991 financial crisis, ABC Computers was facing dissolution, Jeffrey had to make a decision to either leave the company and see hundreds of coworkers lose their jobs or he could buy over the flagging company and save everyone. He did the latter. He rose from being an employee to become a business owner and renamed the company ABC Asia Pacific Pte Ltd in 1993.

The business expanded to include security equipment such as CCTV, remote monitoring and pinhole hidden cameras to offer consumers and end-users a more affordable price in the marketplace. As the business bloomed, Jeffrey also had to keep abreast of current market trends as technology advanced quickly. He foresaw the demise of security technology as his capacity to innovate was limited. In the interim, he set up a company JC Living Stream which dealt with the water industry.in 2007. He struggled through many failures in the beginning due to his unfamiliarity with the market and not having a unique niche in the competitive market. It was only after he stumbled upon the benefits of alkaline water that his business really picked up.

It was then that he tapped into a barely touched market when he realized how alkaline waters could benefit the human body in so many ways.