User:Jonathansirotin/sandbox

Successors

In 2022, Sony relaunched the Walkman in two new models. This new series of Walkman are called the Sony Walkman audiophile music players. One of the two new models is the Sony Walkman NW-WM1AM2, which holds 128 GB of storage space. The other new model is the Sony Walkman [ https://www.sony.co.uk/electronics/walkman/nw-wm1zm2 NW-WM1ZM2], which holds 256 GB of storage space. Both 2022 models include microSD support, allowing for expandable storage.

https://www.gearnews.com/sony-walkman-is-back-meet-the-new-audiophile-grade-mp3-players/

Marketing

SONY implemented a marketing strategy, hiring young adults' to walk around in public wearing a Walkman, offering nearby people to test out the product. SONY also hired actors to pose with the Walkman around the streets of Tokyo as an additional form of promotion.

https://www.walkman-archive.com/gadgets/walkman_sony_01_tps-l2_eng_v3.htm