User:Joonatuna/Max Miedinger

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SHORT DESCRIPTION

By the time Miedinger died in 1980, his Helvetica idea, which the company Linotype paid him royalties until the time of his death, had become a huge part of the typographical landscape!

EARLY CAREER

Miedinger also worked under Edouard Hoffmann to create a new face or identity for Haas. Surprisingly the company Stempel, the main company of Haas, changed the name to Helvetica when they decided to market it to other businesses outside such as Germany. Both Miedinger and Hoffmann were bothered by the similarity of the names since it would translate to the Latin word Switzerland, Helvetia.