User:JosebaAbaitua/sandbox/References/DHum1920/ELIZONDO SÁENZ DE BURUAGA, Haizea


 * According to Du Plessis, C. (2017) due to the personalised and interactive way of brand's capability to engage the audience, social media has become an essential tool for brands.
 * As reported by Odden, L. (2012) a better brand experience and customer interaction, as well as better content and visibility in the places where customers can be focused on, are some of the aspects that marketers give priority to nowadays.
 * In the words of Echeazarra, S. (2020) Ryanair airline has recently announced that, due to the Covid-19 crisis, it will lay off around 3,000 employees and close a number of bases in Europe.


 * According to Content Marketing Institute (2020) as a good marketer, you need to know that there is a better way than traditional marketing, as it is becoming less and less effective.