User:JosebaAbaitua/sandbox/References/DHum2021/CUBERO HOYOS, Sofía

The popularity of social networks such as Instagram, Facebook or Youtube has expanded in all areas, including the communication of companies, which see them as a showcase in which to exhibit themselves, as well as an opportunity to connect with their target audience and find out what they think. This way there is a process of constant feedback, due to the immediacy and transience that these platforms facilitate. Social media sites are therefore a perfect place for non-intrusive advertising strategies, and influencer marketing is the perfect strategy to carry them out.

^''Caerols-Mateo, Raquel; Tapia Frade, Alejandro; Carretero Soto, Andrés. (2013) Instagram, la imagen como soporte de discurso comunicativo participado. Revista de Comunicación Vivat Academia. No 124. Pp. 68-78''

[^]''de Castro Gutiérrez, Lourdes. (2019) ANÁLISIS DE LA EVOLUCIÓN Y EL USO DE SOCIAL MEDIA COMO ESTRATEGIA DE MARKETING DIGITAL.MARKETING DE INFLUENCERS. Trabajo de fin de grado.''