User:JosebaAbaitua/sandbox/References/DHum2021/HUIDOBRO DÍEZ, Leire

Consumers' self-image response to gender portrayal in advertising images by Rebecca Delaney in 2011

Body dissatisfaction results in eating disorders and body image concerns. Factors that have been debated as playing a contributing role are advertising and advertising images of gender. Some studies have produced results stating that individuals, both male and female, compare their physical attractiveness with the models in advertisements. The ideal “attractive” standard is high and much more unrealistic for both genders across all mediums today. There is convincing empirical evidence of the detrimental effect of the ideal media image, or the thin ideal, on women's body image. But the majority of the research to date has been conducted on women. The socially destructive idealized images from the advertisements' portrayals of gender lead to socially destructive beliefs in today's society. Western women are subject to a great deal of pressure to conform to the thin ideal, and many experience body image issues such as weight concern.

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