User:Joshuapolk18/Craig Ward - Typography

Background of Craig Ward
Craig Ward was born and raised in a small rural village in Lincolnshire north east of England. His life when he lived in this small rural village, Craig Ward had no idea what graphic design was or even heard of the term altogether. Only between the age of 18 and 19 did he first hear about graphic design. Once he heard of that term he decided to pursue a career in both writing and journalism. Not to mention thanks to starting his career in writing and journalism Craig Ward was able to meet a designer for the first time. Due to his upbringing in a small rural village, Craig ward was able to become the graphic designer he is today, it might not have helped most directly but it indeed helped him become the person he is today. Before Craig moved to New York he graduated from college and worked in 2003 in some advertising agencies for a good six years. In 2007 Craig ward started pursuing his career more seriously and started sharing his works with art directors and even began publishing his work as well. Craig ward decided to leave England for New York and began, his desire to move to New York came from his time in the 80s when he was a kid, about every pop culture touchpoint that he was currently into from what he remembers was based in New York. Shows like Ninja Turtles, Ghostbusters, An American Tail etc. Craig Ward began working in New York when he was offered a job offer at Grey in 2009 to be the Head of Design.

Craig Wards Work Background

 * Craig Ward has been a typographer since 2009 and didn’t have his own studio till 2011 as the Head of Design at Grey in New York along with working with other agencies in London such as CHI & Partners and MCBD . Ward has also partnered with companies such as Calvin Klein, Adobe, Google, Hennessy, Nike, Macy’s, Gillette, Peugeot, The New York Times, Wired, V&A Museum, Mulberry, Dockers, (RED), and Christian Dior. Along with his work in Typography he has also been a regular public speaker at the Soho House, TEDx and OFFF Festival in Paris, as well as speaking at a variety of colleges and universities.
 * Some of Craig’s Greatest Accomplishments has been named one of the Most Important Designers of all time in 2015, as well as being the creator for the England World Cup Kit in 2018 costumes typeface, as well as the text used for all the advertisements.
 * In 2015 Craig partnered with a biochemist and a photographer and created a new form of letter pressing. This new experimental art form is done with the use of a magnetic Fluid ink. This experimental typeface was called Fe203 and used a metal called Iron III Oxid which is a compound found in Ferrofluid. This typos of art form is made when the ferrofluid is subjected to a magnet and is spun horizontally and vertically as its placed in between two glass plates. The result is a unique snowflake shape, that when looking at you feel a sense that it belongs in a science fiction movie.

Cites
Cowan, Written by: Katy. “Craig Ward on Never Dropping the Ball, Embracing Fear and Seeking a Kinder Design Community | Creative Boom.” Creative Boom, https://facebook.com/CreativeBoom, 14 May 2019, https://www.creativeboom.com/features/craig-ward/.

Chair, Creative. “Craig Ward on A-List Clients, Typography & New York.” Creative Chair, https://www.facebook.com/creativechair/, 14 Jan. 2015, http://creativechair.org/craig-ward/.

Typefaces. “Craig Ward.” Luc Devroye’s Home Page, http://luc.devroye.org/fonts-48820.html. Accessed 19 May 2022.

Craig Ward and Experimental Typography.” H.GREEN-COURSE HUB, https://www.green-coursehub.com/research-blog/craig-ward-and-experimental-typography. Accessed 19 May 2022.

About / Contact — CRAIG WARD.” CRAIG WARD, http://wordsarepictures.co.uk/about-2.