User:Jounghun Kim/sandbox

Mediaplex.com

Mediaplex is owned and operated by ValueClick. Mediaplex is headquartered in Westlake Village, California. They have several branches at USA, Europe and Asia. On July, 2001, ValueClick bought Mediaplex Inc. for $47.4 million in stock. David A. Yovanno is the president of Mediaplex. He took the Mediaplex on 2011.

Bloomberg Businessweek mentioned that the "Mediaplex, Inc. provides technology solutions for advertisers and agencies to enable them to meet their business requirements."

Mediaplex provides products and services to deliver and track advertisements and marketing messages over the internet on behalf of clients such as advertisers, marketers and website publishers, so called clients. Advertisements and communications sent through Mediaplex products and services receive from the sending client.

Data, including any PII (Name, address, telephone number or e-mail address) or Non-PII (IP address, browser types, operating systems, domain names, access dates and times, referring website addresses, online transactions and browsing and search activity), collected by Mediaplex so called "Information" which is provided to third-party administrative vendors for efficiency purposes in providing administrative or program management services such as billing, delivery and payouts.

Their professional fields are Data Strategy, Algorithmic Attribution Service, Ad Serving and Ad Management , Path to Conversion Attribution Analytics, Data Management Platform (DMP) , Marketing Data, Managed Demand-Side Platform (DSP) , Marketing Analytics, Rich Media.

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