User:JoyLeib/sandbox

= LifeMinuteTV = LifeMinuteTV is a syndicated lifestyle video platform featuring lifestyle content for women and men 18-54 in the lifestyle and entertainment news categories. Covering music, film, health and wellness, food, home and family, and more. The platform, one of the first-of-its kind was launched in the U.S. in 2007 as a portal for journalists and news outlets to access high-quality video content to supplement their own programming needs. By 2008, the LifeMinuteTV platform was syndicating to hundreds of media outlets across the US and Canada and was one of the first lifestyle and entertainment platforms ever to place content on OTT and podcast platforms.

History:
LifeMinuteTV was founded in 2007 by Lifestyle Editor, Joann Butler, an award-winning lifestyle journalist and video producer. Butler has traveled the world covering beauty, fashion, music, design, wellness and lifestyle trends from the red carpets of Hollywood to the runways of Europe. As a hard news reporter she’s covered topics from death row to political conventions to day-to-day breaking news. Butler has interviewed world-leaders, royalty and some of the most noted names in entertainment and has directed a long list of notable journalists, including the late Dr. Hunter S. Thompson who called her “one of his favorite editors.” Butler and her lifestyle reports have been seen and heard on thousands of TV, online , OTT , Radio and out-of-home media platforms across the US and Canada for years.

Operations:
LifeMinuteTV is headquartered in Times Square, NYC where the company maintains its broadcast production studios.

Format:
LifeMinuteTV videos are short form ranging from 60 to 2:30 minutes in length. LifeMinuteTV also produces a long-form 30 minute program and a linear channel. Celebrities frequently visit to discuss their latest projects, many of whom, got their start, such as James Bay or their comebacks such as Billy Ray Cyrus.

Exclusives:
During NY Fashion Week Fall 2010, LifeMinuteTV was the first video outlet to break the news on the death of famed fashion designer Alexander McQueen during its coverage of New York Fashion Week.

Legendary Singer Gloria Gaynor visited the LifeMinuteTV studio to discuss her famous Tik Tok #IWillSurviveChallenge and they were the first to record a challenge with her and the LifeMinute team.