User:Joylibra/Nganya: the new matatu culture in Nairobi

Nganya: the New Matatu Culture in Nairobi
The Nganya culture has revolutionized the transport system in Kenya, overtaking the old-fashioned buses that have long operated in main cities. In the Capital, the term 'Nganya' has become synonymous with modern matatus equipped with iconic graffiti images on the outside, comfortable seats, Wifi, loud modern music, and media screens in front, on the sides, and behind seats. Initially, "Nganyas" were concentrated in specific area in the city of Nairobi, including Umoja, Embakasi, Ngong, and Ongata Rongai. Today, Nganya, the new matatu culture has gained ground in almost major areas with majority of middle-class young people and in all forms of public services vehicles (PSVs).

The Thunderous Music
Nganyas are associated with loud and at time indecent music that mostly targets the young people who find such music appealing. This explains why they are loved and hated in equal measure. The young and bold love Nganyas and would wait in the stage for hours when other old-fashioned and middle-class matatus are available. Similarly, the conservative, introverts, and adult commuters would prefer quiet and decent spaces.

Nganya v. Old- and Mid-school PSVs
The Unique services of Nganya do not come free. Many a times, they charge higher fee compared to other traditional buses. This trend has seen them attractive to young people, and sometimes the drivers and matatus have to adjust their pricings to gain leverage with other public transporters to attract the majority conservative passengers.

Changing Trends
] Initially, Nganyas were uniquely furbished and decorated mini-buses operating in the city areas. Today, the matatu culture has penetrated nissans and tuktuk nganyas that now compete for the same space using unique nganya branding.