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Taboola Taboola is an analytic third-party company that has provided the world with the first Personalized Video Discovery Platform. Taboolas goal is to provide publishing, marketing, and agencies the tools at to keep their users focused on their site, monetize their web traffic, and distribute their content to high quality audiences.

Background and History
Taboola was created in July 2007 by the founder and CEO, Adam Singolda in New York,NY. The company was created when the founder began thinking about content consumption and wanted to create a way to predict peoples interest in video content. It took 3.5 years to create the base for Taboolas mathematical predictive engine, EngageRank™.Today there are over 100 employees from different parts of the world like New York, London, and Isreal recommending content and serving over 3 billion suggestions of video content every day. The company has made $40 million dollars since they have started.

Service
Taboola is used by many companies to analyze web traffic and help them monetize data by using it to distribute video content that a user might find interesting. By using their mathemetica-based technology Taboola is able to gather data and analyze the viewing patterns in order to predict better article and video recommendations that is suitable to the user in real time. Some of the major publishing companies that are in business with Tabloola are Time.com, USAToday, NYTimes, BBC, TMZ, The-Hollywood-Reporter, Politico.com, CafeMom, Billboard.com, Fox Television, Weather.com, Examiner, and many more. Taboolas investors are Israeli firm Pitango VC, Evergreen Venture Partners, WGI Group, and Market.

Taboola Choice
Taboola has launched a new feature to their company called Taboola choice. Taboolas choice allows for the user to tell Taboola what they don't want to see anymore. Instead of clicking on the recommended video users can now "X" out any video recommendation and tell Taboola why they don't want that content to show up. With this new feature it is allowing Taboola to gather more data for future recommendations.