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Founded 2013

CEO Etienne Plourde

CEO Jonathan Roy

Headquarters Dorval, Quebec

Number of Employees 250 - 600 WeCook is a privately owned Montreal-based meal subscription service, offering healthy, ready-to-eat meals delivered directly to consumers. Meals are curated by an in-house chef, using fresh ingredients sourced from local suppliers in a zero-waste facility. Orders are placed through the company’s website, where 14 new and customizable menu options are offered each week. Selections are then delivered fresh right to the consumers door, giving them freedom from tedious meal prep and clean-up. Clients can also choose from high protein snacks, nutritious cold and hot breakfast options, as well as coffee, espresso, fruit smoothies and protein powders. Without any cooking or cleaning required, WeCook is the #1 ready-to-eat company in Quebec & Ontario.

History [edit source]

Founding [edit source]

WeCook was originally founded in 2013 by childhood friends Etienne Plourde and Jonathan Roy, two young entrepreneurs who wanted to spend less time in the kitchen without compromising on a high-quality, nutritious diet. With less than 5 employees at the time, it was considered the first meal prep subscription model in Quebec. Based out of St Hyacinthe, Quebec, the company was originally founded under the name Nutrition Fit Plus aimed at helping gym buffs with meal prep.

Rebrand [edit source]

Originally established in 2013 under the name Nutrition Fit Plus, the company was renamed WeCook in 2020 to appeal to a wider audience. Since its rebranding, WeCook  has grown over 400%, created over 600 new jobs and has successfully delivered over 4 million meals in 2021. WeCook currently ships throughout Ontario and Quebec with plans to expand nationally in 2022.

Milestones and Growth[edit source]

Milestones [edit source]

2013, Nutrition Fit Plus was founded with less than 5 employees and considered the first healthy meal-prep subscription solution in Quebec

2020, Nutrition Fit Plus Becomes WeCook and Concludes a $6-Million Round of Financing

2021, WeCook completes a $7-million round of financing led by Desjardins Capital to continue its strong growth

2021, WeCook is the first Canadian ready-to-eat company to earn both the HACCP and SFCR safety certifications, the top 2 food safety credentials

2021, WeCook expanded its offer adding a Grocery Section with delicious smoothies, protein powders and healthy snacks

2021, WeCook expanded their offer to include hot breakfast options in addition to their popular oatmeal and coffee

2021, WeCook announced plans to open a production facility in Calgary

Awards and Honours [edit source]

Certifications [edit source]

HACCP Certification: In 2021, WeCook becomes the first Canadian ready-to-eat company to earn both the HACCP and SFCR safety certifications, Hazards Analysis and Critical Control Points (HACCP) certification allows for safest production of meals

SFCR Certification: in 2021, WeCook becomes the first Canadian ready-to-eat company to earn both the HACCP and SFCR safety certifications. Safe For Canadians Regs (SFCR) certification allows for safest production of meals

References:

Concludes a $6-Million Round of Financing2020, Nutrition Fit Plus

$7-million round of financing led by Desjardins Capital to continue its strong growth first Canadian ready-to-eat company to earn both the HACCP and SFCR safety certifications, the top 2 food safety credentials

2021, WeCook expanded its offer adding a Grocery Section with delicious smoothies, protein powders and healthy snacks

2021, WeCook expanded their offer to include hot breakfast options in addition to their popular oatmeal and coffee

2021, WeCook announced plans to open a production facility in Calgary