User:Jseever/sandbox

Instagram is a rival competitor of Snapchat, and has similar demographics. According to statistics recorded in 2015 from the Pew Research Center, 28% of all internet users use Instagram, and 24% of the entire adult population use Instagram. Of these internet users, 24% of men and 31% of women are on the photo sharing site. 21% are white, 47% are black, and 38% are hispanic. More than half of Instagram users, 55%, are 18-29 years old, 28% are 30-49 years old, 11% are 50-64 years old, and only 4% are 65 and older. 26% have an income less than $30,000 per year. 27% make between $30,000-$49,999 per year. 30% make between $50,000-$74,999 per year, and 26% of users make over $75,000+ every year. 28% of those on Instagram live in urban areas, 26% live in a suburban area, and 19% live in a rural environment. 32% of users have a high school education or less, 28% have some college education, and 18% are college grads. As you can tell from these statistics, Instagram's main target market is the younger generation, more specifically those between the ages of 18-29 years old. Besides that, there seems to be no major trends between groups. Instagram ranks in the top of social network sites and is in the | early majority stage of diffusion. These numbers should increase slightly in the next couple years as more people, especially the late majority, become familiar with Instagram.