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The following entry's purpose it to be added as a new section to the Deception Wiki page, as well as revise the Motives sections. It was believed that the use of deception within romantic relationships was lacking from the page, as there is a sufficient amount of empirical research on this topic. Suggestions and comments to the entry are welcome.

In Romantic Relationships
Deception is particularly common within romantic relationships, with more than 90% of individuals admitting to lying or not being completely honest with their partner at one time.

There are three primary motivations for deception in relationships.
 * Partner-focused motives: Using deception to avoid hurting the partner, to help the partner to enhance or maintain his/her self-esteem, to avoid worrying the partner, and to protect the partner's relationship with a third party. Partner-focused motivated deception can sometimes be viewed as socially polite and relationally beneficial, such as telling white lies to avoid hurting your partner. Although other, less common, partner-focused motives such as using to deception to evoke jealous reactions from their partner may have damaging effects on a relationship.
 * Self-focused motives: Using deception to enhance or protect one’s own self-image, maintain or establish their autonomy, avoid constrictions, unwanted activities, or impositions, shield themselves from anger, embarrassment, or criticism, or resolve an argument.  Another common self-focused motive for deception, is a continuation of deception in order to avoid being caught in a previous deception. Self-focused deception is generally perceived as a more serious transgression than partner-focused deception, because the deceiver is acting for selfish reasons rather than for the good of the partner or relationship.
 * Relationship-focused motives: Using deception to limit relationship harm by avoiding conflict or relational trauma. Relationally motivated deception can be beneficial to a relationship, and other times it can be harmful by further complicating matters. Deception may also be used to facilitate the dissolution of an unwanted relationship.

Deception impacts the perception of a relationship in a variety of ways, for both the deceiver and the deceived. The deceiver typically perceives less understanding and intimacy from the relationship, in that they see their partner as  less empathetic and more distant. The act of deception can also result in feelings of distress for the deceiver, which become worse the longer the deceiver has known the deceived, as well as in longer-term relationships. Once discovered, deception creates feelings of detachment and uneasiness surrounding the relationship for both partners; this can eventually lead to both partners becoming more removed from the relationship and/or deterioration of the relationship. In general, discovery of deception can result in a decrease in relationship satisfaction and commitment level, however, in instances where a person is successfully deceived, relationship satisfaction can actually be positively impacted for the person deceived, since lies are typically used to make the other partner feel more positive about the relationship.

In general, deception tends to occur less often in relationships with higher satisfaction and commitment levels and in relationships where partners have known each other longer, such as long-term relationships and marriage. In comparison, deception is more likely to occur in casual relationships and in dating where commitment level and length of acquaintanceship is often much lower.

Infidelity
Unique to exclusive romantic relationships is the use of deception in the form of infidelity. When it comes to the occurrence of infidelity, there are many individual difference factors that can impact this behavior. Infidelity is impacted by attachment style, relationship satisfaction, executive function, sociosexual orientation, personality traits, and gender. Attachment style impacts the probability of infidelity and research indicates that people with an insecure attachment style (anxious or avoidant) are more likely to cheat compared to individuals with a secure attachment style, especially for avoidant men and anxious women. Insecure attachment styles are characterized by a lack of comfort within a romantic relationship resulting in a desire to be overly independent (avoidant attachment style) or a desire to be overly dependent on their partner in an unhealthy way (anxious attachment style). Those with an insecure attachment style are characterized by not believing that their romantic partner can/will support and comfort them in an effective way, either stemming from a negative belief regarding themselves (anxious attachment style) or a negative belief regarding romantic others (avoidant attachment style). Women are more likely to commit infidelity when they are emotionally unsatisfied with their relationship whereas men are more likely to commit infidelity if they are sexually unsatisfied with their current relationship. Women are more likely to commit emotional infidelity than men while men are more likely to commit sexual infidelity than women; however, these are not mutually exclusive categories as both men and women can and do engage in emotional and/or sexual infidelity.

Executive control is a part of executive functions that allows for individuals to monitor and control their behavior through thinking about and managing their actions. The level of executive control that an individual possesses is impacted by development and experience and can be improved through training and practice. Those individuals that show a higher level of executive control can more easily influence/control their thoughts and behaviors in relation to potential threats to an ongoing relationship which can result in paying less attention to threats to the current relationship (other potential romantic mates). Sociosexual orientation is concerned with how freely individuals partake in casual sex outside of a committed relationship and their beliefs regarding how necessary it is to be in love in order to engage in sex with someone. Individuals with a less restrictive sociosexual orientation (more likely to partake in casual sex) are more likely to engage in infidelity. Individuals that have personality traits including (high) neuroticism, (low) agreeableness, and (low) conscientiousness are more likely to commit infidelity. Men are generally speculated to cheat more than women, but it is unclear if this is a result of socialization processes where it is more acceptable for men to cheat compared to women or due to an actual increase in this behavior for men. Research conducted by Conley and colleagues (2011) suggests that the reasoning behind these gender differences stems from the negative stigma associated with women who engage in casual sex and inferences about the sexual capability of the potential sexual partner. In their study, men and women were equally likely to accept a sexual proposal from an individual who was speculated to have a high level of sexual prowess. Additionally, women were just as likely as men to accept a casual sexual proposal when they did not anticipate being subjected to the negative stigma of sexually permissible women as slutty.

Deception in Online Dating
(see also Catfishing)

Research on the use of deception in online dating has shown that people are generally truthful about themselves with the exception of physical attributes to appear more attractive. According to the Scientific American, “nine out of ten online daters will fib about their height, weight, or age” such that men were more likely to lie about height while women were more likely to lie about weight. In a study conducted by Toma and Hancock, “less attractive people were found to be more likely to have chosen a profile picture in which they were significantly more attractive than they were in everyday life”. Both genders used this strategy in online dating profiles, but women more so than men. Additionally, less attractive people were more likely to have “lied about objective measures of physical attractiveness such as height and weight”. In general, men are more likely to lie on dating profiles the one exception being that women are more likely to lie about weight.