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Toy Advertising
Toy advertising is a promotion for selling toys on different parts of the media. It is presented to captivate and attract viewers; specifically children to get toys. Advertisements for children shows that the product being sold is efficient and regulated by local stores for marketing. Stores also take responsibility for toys being sold because it could determine how business changes overtime.

History of Toy Advertising
The media for toy ads has grown quickly. Toy advertising first started in the 18th century in journals and magazines, which contained a huge list and description of toys soon to be placed in the market. European culture led the expansion of toys around the world and other countries influence each other to innovate new products. In fact it has been said by archaeologists that toy making was influenced by early Egypt, Rome, and Greek period. Today, our generation of toys are more electronic and innovated towards coding, robotics, and engineering in the toy industry. Toy industries continue to build on new ways for attracting the audience to create new appealing toys for children and find advantages for that prove to be useful in the future.

Advertising Today
For advertising toys, the first thing people need to do is creating an efficient toy that children can play with and can last a long-time. Back in the day, a few well-placed ads before, during, and after The Smurfs could line a toy company’s pockets for the season. Although even then, there was a huge word-of-mouth component to marketing toys. Kids had to see those commercials and then talk about the toys at school. And that’s not really much different from today. Despite its antiquated technology, television is still a vital part of promoting a toy. Not all kids are surfing the internet, and you want to cover your bases. In order to grab kids’ attention online, toy companies need to create some pretty gripping marketing materials. One way to do that is by working with influences. These online personalities can range from a standard issue Kardashian to some 11-year-old in Omaha who does toy reviews on his own YouTube channel. For example, the 6-year-old star of YouTube channel Ryan ToysReview took down a cool $11 million last year alone. A lot of influences will simply feature toys that they think are cool, while others get paid a hefty fee for their endorsements. The reason they can command big dollars is, of course, because they bring a built-in (and receptive) audience right to the toy maker’s front door. Children under 13 are not supposed to be on social media, but that doesn’t stop some toy-makers from marketing their products there ⏤ just don’t expect them to admit they’re targeting underage people on social media. While the Sears catalog may have gone the way of the Yellow Pages, there are still some printed promotional materials left, and toy companies jockey for position in them. The modern-day equivalent of those long-forgotten mailers are the top toy lists put out by magazines, websites, and research firms that not only denote critical favorites, but also sales darlings. It is important to direct whatever content being advertised to certain age groups. Depending on how old someone is shows how much content people can grasp from advertisements. By scientific study people found that children of different ages determines on what toys should be created for them. Children of ages 0-2 do not fully understand the difference advertisements and programs on TV, ages 3 to 6 children develop an understanding the entertainment of toys, but not the business side of sales, ages 7 to 11 develop an understanding that a product is being sold, but know that TV advertisements show to be better than the product in hand, and ages 12 to 14 have more of an understanding of what is being product is being sold and its value. This is one of the main concept people need to take for granted to see if their product will be reliable for consumers.