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Barbara “Mother” Hubbard (July 12, 1927) was born in Arkansas. A spit fire with an Arkansas twang that came to Las Cruces, New Mexico in 1954 and has left a legacy in the community and an impression on the entertainment businesses. She is the Co-Founder of the American Collegiate Talent Showcase with comedian Bob Hope, who deemed her the nickname “Mother Hubbard” in the 1970’s. She has inspired and helped students achieve their dreams of entering into the music business society for decades and continues to give students the extra push to get involved in the industry.

Early Life

Barbara was born in Benton, Arkansas in 1927. She has one younger brother, Parker Stewart Johnston. When Barbara was 10 years old, her father went blind and her mother became his caretaker and Barbara bought him a book to learn how to read brail. When her father became blind, Barbara was determined to be a doctor. The family grew as fans of the St. Lewis Cardinals baseball team and the Razorbacks’ sports teams. She mowed lawns, babysat, and had a paper route. When she got older, she was moved into the office to proofread the articles and write or type out the addresses.

Education

Barbara graduated from Benton High School in 1945. Barbara was a cheerleader and homecoming queen in both high school and college. She was an active member of Alpha Sigma Tau sorority. She then graduated from Henderson College in 1948. She taught in the public schools in Benton and moved to Nashville to obtain a Masters in Biology at George Peabody College. In 1970, Dr. Gerald Thomas presented her second Master’s Degree in education at New Mexico State.

Early Career

Barbara moved to Las Cruces, New Mexico in 1954 and taught at Las Cruces High school and was head of the Biology Department. She taught Women’s Physical Education in 1964 at New Mexico State University. In 1967 she was moved to the Pan American Center and began to sponsor the New Mexico State Cheerleaders. They had no budget and they would all load up in her car and drive to wherever the boys were playing. Lou Henson, the Athletic Director and head basketball coach, wanted Barbara to be the first business manager of the Athletic department. She also resigned from the business manager to become the advisor to the associated students, which was called the Director of Activities.

Music Career

Barbara began a career at New Mexico State University in 1966 and became heavily involved; first, as the Campus Activities Program adviser and later the Director of Special Events for NMSU's 13,000-capacity Pan American Center, working with the sports association. She also had a stent as the cheer-leading coach for NMSU. The first act she brought in was the Ike and Tina Turner Revue; Charlie Pride was her first in-house production.

Barbara was educated and advised the student government and other student organizations on the industry both on stage and behind the scenes. With a staff made up of mostly students, she negotiated and processed contracts between NMSU and agencies; scheduled and approved the use of the Pan American Center; administered and controlled the Pan American building budget, and supervised all major campus productions. Barbara Hubbard enjoyed nearly a 30-year reign as Director of Special Events at New Mexico State University, until her "retirement" in 1996.

American Collegiate Talent Showcase (ACTS)

The American Collegiate Talent Showcase (ACTS), formerly the All-American Collegiate Talent Search and Bob Hope’s Search for the Top in Collegiate Talent, is a national program that discovers and encourages fresh, new entertainers on college campuses and provides them with a chance for national exposure. ACTS also helps students achieve the knowledge and experience necessary to work "behind the scenes" as marketing consultants, promoters, venue managers, tour accountants, and booking agents, ACTS wants to be a bridge between dreams and reality for these young rising stars. The first national competition was held at Southwest Missouri State University in 1978 as the Bob Hope’s Search for the Tops in Collegiate Talent.

"The engineers and statesmen, doctors and lawyers of tomorrow are now being groomed for our society in colleges and universities, so are future entertainers who could excite our souls, stimulate our minds and soothe our emotions," says Bob Hope in speaking of the ACTS objective.

In addition, ACTS hopes to enlighten public awareness that the soft service of the performing arts is an integral part of higher education which improves the quality of life. Many established performing artists, producers, managers, agents, administrators, educators and educational institutions have joined together to support the ACTS program. Supporters have included Bob Hope, Bill Cosby, George Strait, Jeff Dunham, and many others.

Today, she continues as Executive Director of the American Collegiate Showcase (ACTS), a position she has held since 1978. The function of ACTS has changed over the years but the mission remains the same; provide educational scholarships and experience for her students in the industry. With the scholarship money raised, Barbara is able to take her students to various industry conferences and help nurture their involvement and give them the experience, exposure, and what they need to succeed in the entertainment industry.

Personal Life

On a blind date, in 1957, she met her future husband, Peirce Hubbard. Peirce and Barbara went on to have two sons, H. Peirce III (Hub) and James Drury (Dru) Hubbard, and six grand kids. Awards


 * 2012-2013	-Worldwide Who's Who -Registry of Executives, Professionals, and Entrepreneurs
 * July 12, 2012	-Barbara Hubbard Day	-Las Cruces City Council
 * 2011	-George Strait and Reba McEntire Day	-Governor Susana Martinez of the State of New Mexico
 * 2010	-Hall of Fame	-International Entertainment Buyers Association
 * 2010	-Dedication to New Mexico State University and the Community	-Aggie Alumni Football Reunion
 * 2009	-Distinguished Alumni Award	-Henderson State University
 * 2008	-New Mexico Hall of Fame	-Governor Richardson of the State of New Mexico
 * 2007	-Distinguished Public Service Award	-State of New Mexico
 * 2007	-Honorary Doctorate	-New Mexico State University
 * 2007	-Women of Influence Award	-Venus Today
 * 2004	-Branding Iron Award	-New Mexico State University Foundation
 * 2004	-Certificate of merit	-Pro Production
 * 2004	-Paul Harris Fellow Award	-The Rotary Foundation
 * 2004	-Top Dog Lifetime Achievement	-Tour Guide Magazine
 * 2002	-Ten Most Wanted	-March of Dimes
 * 2001	-Dedication and Guidance to Students	-Associated Students of New Mexico State University
 * 1999	-Outstanding Achievement	-National FFA Organization
 * 1998	-Founder Award	-International Entertainment Byers Association
 * 1998	-Racial Harmony Award	-New Mexico State University
 * 1996	-20 Years of Service	-International Association of Auditorium Managers
 * 1996	-Governor’s Award	-Outstanding New Mexico Women
 * 1996	-Hall of Fame	-Performance Touring
 * 1995	-Citizen of the Year Award	-Real Estate Board
 * 1995	-Ralph Crouch Award
 * 1994	-Founders Award	-National Association for Campus Activities
 * 1992	-Appreciation and Respect	-First City-Wide Prayer Rally
 * 1992	-Appreciation	-Las Cruces Convention and Visitor’s Bureau
 * 1992	-Barbara Hubbard Day	-Las Cruces City Council
 * 1992	-American Collegiate Talent Showcase Support for Theatrical Arts	-American Southwest Theatre Company
 * 1987	-College Promoter of the Year	-Performance: The International Touring Talent Weekly
 * 1984-1985	-Appreciation	-Associated Students at New Mexico State University
 * 1983	-Honorary Member	-Aggie Ex-Athlete’s Association
 * 1982-1983	-Dedicated Service Award	-Associated Students of New Mexico State University
 * 1982	-Establishing Arts Competition	-Governor Bruce King of the State of New Mexico
 * 1982	-President’s Award for Service	-New Mexico State University
 * 1981;1983;1985;1987	-College Promoter of the Year	-Performance: The International Touring Talent Weekly
 * 1981	-Certificate of Appreciation	-American Heart Association
 * 1980	-Associated Women Students Award
 * 1976	-Minority Affairs Award	-National Minority Affairs Committee of the National Association of Campus Activities
 * 1976	-Omega Psi Phi Fraternity Award	-Omega Psi Phi
 * 1975-1976	-Outstanding Service Award	-New Mexico State University Collegiate Future Farmers of America
 * 1975	-Honorary Member	-New Mexico State University Aggie Band
 * 1974	-Appreciation Award	-Aggie Rodeo Association
 * 1969;1975	-Educator Award	Delta Zeta
 * 1969	-Teacher of the Year	-New Mexico State University
 * 1945	-Governor of Girls’ State	-Arkansas
 * -Certificate of Appreciation	-Chicano Students of New Mexico State University
 * -Honorary Sun Bowl Director

External Links

http://www.zianet.com/motherhubbard

Sources

http://www.zianet.com/motherhubbard http://www.lcsun-news.com/las_cruces-sunlife/ci_21028646/happy-birthday-mother-hubbard-mdash-legend-marks-85 http://www.lcsun-news.com/ci_7859735?IADID=Search-www.lcsun-news.com-www.lcsun-news.com http://www.lcsun-news.com/ci_20977983/meet-your-neighbor-doug-parten?IADID=Search-www.lcsun-news.com-www.lcsun-news.com http://www.lcsun-news.com/ci_20977983/meet-your-neighbor-doug-parten?IADID=Search-www.lcsun-news.com-www.lcsun-news.com http://www.pollstarpro.com/live2012/educational.htm http://www.wix.com/gvandoren/online_portfolio#!event-gallery http://www.pollstaronline.com/cic2006/awards17/awardsgallery11.htm http://www.pollstaronline.com/cic2004/cicphoto-gallery3.htm http://hubbardsmusicnmore.com/html/history.html