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Cuteness is the subjective term describing the perception an individual has to evaluate another's attractiveness, more commonly seen in adults' perception of infants. The term involves observation of the level of attraction and/or admiration that one exemplifies toward another human being, mammal, object, etc.

Gender Differences
That observation, of the infant, adheres to the gender of the infant and describes the behaviors one exemplifies. Different aspects of cuteness are attached to the sex of the person (e.g. the girl is cute), animal (e.g. the kitten is so cute) or object (the purse is so cute). A strong correlation of cuteness can be associated with female infants than the opposition when it comes to physical attractiveness. In the Koyama et. al (2006) research, female infants are seen as beautiful, adorable, cute by the physical attraction that female infant display more than male infants. Whereas Karraker (1990) research displayed the more involvement of the male infant's protection and the attention of the infant could be solely based on the perception of happiness and attractiveness of the child.

Cultural significance
The perception of cuteness can be culturally diverse. The differences across the many cultures can be significantly associated to the need to be socially accepted. These acuities can be derived from social patterns that appear to be acceptable and are administered to the individuals and/or objects visualized in certain concepts.

Caregiving Correlates to Cuteness
Karraker (1990) believed that “an adult's beliefs about the personality and expected behavior of an infant can influence the adult's interaction with the infant.” This study displayed results that "elicit the stereotype" that caregiver's care can be influenced by the cuteness/attractiveness of a child(ren) through one's beliefs. Also, “that basic cuteness effects may occasionally be obscured in particular infants" where the beliefs of the adult are suggested to the sex of the infant and attractiveness. Karraker (1990) found that more attractive children, positively happy children, and male infants are more desirable in their research. This research found that the interaction an adult has with an infant can be influence solely off the visual availability that the infant possess. Glocker (2008) argued that the cuteness that an infant embodies can motivate the type of care one takes while caring for the infant. As evidence, Glocker allowed individuals to rate the level of attraction of pictured infants and noted the motivation that these participants had upon caring for the infants. The research sought that the physical attraction with the cuteness perception in infants, the higher levels of motivation to care for the infant a caregiver would possess.

Other evidence shows that the bond caregivers provide with the infants are influenced by the attractiveness of the seedling and can employ adverse attachment levels if the desired characteristics are not offered. This evidence provided results that the adult's perception of cuteness that an infant possesses can motivate the protection the caregiver provides, the amount of care and the admiration one illustrates toward the infant. The protection was seen in the male infant's attractiveness; whereas the adult saw the male infant attractive and "the adults’ protective feeling for children appeared to be a more important criterion for the judgment of a boy’s cuteness."