User:Jtabshier/sandbox

Culturally in the US today, a few popular clothing brands have made everyday wear for pregnant women both fashionable and accessible. Brands such as ASOS, H&M, Old Navy, Top Shop, and Nordstrom provide options for comfort and style. Women who normally shop at and enjoy these brands are still able to in any stage of pregnancy. As the body is changing shape and therefore levels of comfort, most maternity clothing is made with lycra and elastic for stretch and growth. For pants, the waistband is usually a thick layer of stretchy material that can be hidden by a shirt to give the pants a normal look. Depending on style and activity, tops often billow out to leave room for the belly and are made of varying cottons and elastic materials. During pregnancy, the body is creating double the amount of blood and women often complain of being hot. Lightweight, stretchy comfortable materials that can be layered appear to be popular choices among pregnant women. Additionally, Karine Cook filed for a patent for a maternity brasierre with a cooling pack in 2007.

Culturally in the US today, a few popular clothing brands have made everyday wear for pregnant women both fashionable and accessible. Brands such as ASOS, H&M, Old Navy, Top Shop, and Nordstrom provide options for comfort and style. Many companies have historically used caucasian models when advertising, and maternity clothing is no exception. As recently as 2004, caucasian women have been overrepresented in the marketing of maternity wear. Regardelss, women who normally shop at and enjoy these brands are still able to in any stage of pregnancy. As the body is changing shape and therefore levels of comfort, most maternity clothing is made with lycra and elastic for stretch and growth. For pants, the waistband is usually a thick layer of stretchy material that can be hidden by a shirt to give the pants a normal look. Depending on style and activity, tops often billow out to leave room for the belly and are made of varying cottons and elastic materials. During pregnancy, the body is creating double the amount of blood and women often complain of being hot. Lightweight, stretchy comfortable materials that can be layered appear to be popular choices among pregnant women. Additionally, Karine Cook filed for a patent for a maternity brasierre with a cooling pack in 2007.