User:Jtc64/Jumpman (logo)

In popular culture[edit]
The song "Jumpman" by Drake and Future takes its name from the Jumpman logo and mentions the brand multiple times in its lyrics.

Buckethead's composition "Jordan" references the Jumpman logo in the single cover, and the name of the song references Michael Jordan. The brand has even collaborated with many Hip-Hop Artists, including Eminem, Travis Scott, and Drake with shoe releases. All of which have shoes that are limited releases. With the strategy of limited releases being implemented, the logo has grown to mean a token of exclusivity. With the help of their millions of followers on Social Media, they are able to leverage their limited shoe releases.