User:Jtur0963/Content marketing/Jessica Eng Peer Review

General info
@Jtur0963
 * Whose work are you reviewing?


 * Link to draft you're reviewing User:Jtur0963/Content marketing
 * Link to the current version of the article (if it exists) Content marketing
 * Link to the current version of the article (if it exists) Content marketing

Evaluate the drafted changes
The addition of the content marketing cycle helps to provide a visual presentation how content marketing is done as a compliment to the Lead section. My only question is if the cycle image would replace the current image in the article (organizing for content marketing)?

In your bibliography, you mention that the statements about cereal marketing/Kellogg's in the current article does not have a source reference and I would agree that adding a citation from the source you listed in your bibliography or another source would help to create more credibility about the statement. Although the reader may be aware that cereal brands, such as Kellogg, pivoted their content marketing strategy back in the day, it is not made clear to the reader that this is fact from a credible source and does not provide fact about the outcome of this strategy change.

The history section of the article itself could be revised to create a better flow or add more detail to one of the eras it covers. The common metrics section is very light on citations, which if added would provide more credibility to the statements being made.

All in the all, I think your suggested addition of the cycle image would help provide a great visual to the reader on how a business approaches content marketing.