User:Juanisaza

Juan L. Isaza Advertising and marketing professional born in Medellín, Colombia in 1976. He has created the blog The Insight Point published since 2008 both in www.portafolio.com.co and www.juanisaza.com. Strategic Planning and Social Media director at DDB Latina. In his professional career he has worked as strategic planner in DDB Colombia, OMD Colombia and OMD Australia. He has worked on brand and media planning for accounts such as Volkswagen, McDonald’s, Nokia, Philips, Movistar, Pepsi, Lipton, Henkel, Bancolombia, ExxonMobil, Sura and Johnson&Johnson, among others.

He has a Masters Degree on Marketing from Royal Melbourne Institute of Technology (Australia). He has been lecturer at various universities in Colombia and he has been speaker in several academic events across Latin America.

On 2006 he was named Account Person of the Year by P&M Magazine (Colombia). Since 2008 he has been part of DDB’s Planning Futures Group, a global comitee that included the most recognized planners across the Network. In that group, Juan co-leads the initiatives related to understanding and monitoring consumers’ activities on social networks.