User:JulesUAB/Scarcity (social psychology)

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Studies[edit]
Numerous studies have been conducted on the topic of scarcity in social psychology:


 * Scarcity rhetoric in a job advertisement for restaurant server positions has been investigated. Subjects were presented with two help-wanted ads, one of which suggested numerous job vacancies, while the other suggested that very few were available. The study found that subjects who were presented with the advertisement that suggested limited positions available viewed the company as being a better one to work for than the one that implied many job positions were available. Subjects also felt that the advertisement that suggested limited vacancies translated to higher wages. In short, subjects placed a positive, higher value on the company that suggested that there were scarce job vacancies available.
 * Another study examined how the scarcity of men may lead women to seek high-paying careers and to delay starting a family. This effect was driven by how the sex ratio altered the mating market, not just the job market. Sex ratios involving a scarcity of men led women to seek lucrative careers because of the difficulty women have in finding an investing, long-term mate under such circumstances.
 * Examining the relationship between scarcity and behavior, researchers experimented on two groups by presenting scarcity cues to one group before imploring both groups to leave a dollar donation for charity. The control group, without perceiving scarcity cues, had more individuals contribute a donation; the experimental group had significantly less individuals contribute a donation. These results support previous research indicating that reminders of scarcity and personal gain are positively correlated.