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The mustache is the general term for the hair found on the upper lip, it may or may not be accompanied by a beard or other facial hair.

Mustache Fashion through history
Like many other fashion trends, the mustache is subject to shifting popularity through time. Though modern culture often associates mustaches with men of the Victorian Era, Susan Walton shows that at the start of the Victorian Era facial hair was “viewed with distaste” and that the mustache was considered the mark of an artist or revolutionary, both of which remained on the social fringe at the time. This is supported by the fact that only one member of parliament sported facial hair from the years 1841-1847. However by the 1860’s, this changes and mustaches become wildly popular even among distinguished men but by the end of the century facial hair became passé once more. Though one cannot be entirely sure are to the cause of such changes, Walton speculates that the rise of the facial hair trend was due largely in part because the impending war against Russia, and the believe that mustaches and breads projected a more ‘manly’ image, which was brought about by the so-called ‘rebranding’ of the British military and the rehabilitation of military virtues. Mustaches became a defining trait of the British soldier, as even late as 1908 no enlisted soldier was permitted to shave his upper lip. However, the next generation of men perceived facial hair, such as mustaches, to be an outdated emblem of masculinity and therefore there was a dramatic decline in the mustache trend and a clean shaven face became the mark of a modern man.

Mustaches in Relation to the Marriage Market
According to a study preformed by Nigel Barber, results have shown a strong correlation between a good marriage market for women and an increased number of mustaches worn by the male population. By comparing the number of males pictured in “Illustrated London News” sporting a mustache against the ratio of single women to single men, the similar trends in the two over the years would suggest that these two factors are correlated. Barber suggests that this correlation may be due to the fact the men with mustaches are perceived to be more attractive, industrious, creative, masculine, dominant and mature by both men and women, as supported by the research conducted by Hellström and Tekle. Barber suggests that these perceived traits would influence a woman’s choice of husband as they would suggest a high reproductive and biological qualities, and a capacity to invest in children, so when males must compete heavily for marriage they are more likely to grow a mustache in an attempt to project these qualities. This theory is also supported by the correlation between beard fashion and women wearing long dresses, as shown by Robinson’s study, which then relates to the correlation between dress fashion and the marriage market, as shown in Barber’s 1999 study.

Mustaches in Relation to the Illegitimacy Ratio
Barber’s studies also show that when the illegitimacy ratio, that is, the ratio of illegitimate births in comparison to the number of total births, is high the number of mustaches within the population drops. This negative correlation between mustaches and the illegitimacy ration would suggest that the illegitimacy ratio may also be a factor in the mustache trend within the population. Barber suggested that as facial expressions are heavily reliant on the mouth, being clean-shaven may give the impression that one’s expressions are more readable and therefore more trustworthy, therefore those with no facial hair are perceived as being more trust worthy, which in a time where men outnumber available women, women tend to look for men who appear trustworthy.

Mustaches in Relation to Age Perception
The mustache and other forms of facial hair are globally understood to be signs of the post-pubescent male, however those with mustaches are perceived to be older than those who are clean shaven of the same age. This was determined by manipulating a photo of six male subjects, with varying levels of baldness, to have mustaches and beards and then asking undergraduate college students to rate both the photos of the men with facial hair and without facial hair in terms of social maturity, aggression, age, appeasement, and attractiveness. Regardless of how bald the subject was, the results found in relation to the perception of mustaches remained constant. Although males with facial hair were perceived, in general, to be older than the same subject pictured without facial hair, the mustached subjects were also perceived to be far less socially mature. The decreased perception of social maturity of the mustached men may partially be due to the increase in the perception of aggression in the mustached men, as aggression is incompatible with social maturity.

Mustaches in the Workplace
In a study preformed by J.A. Reed and E.M. Blunk, persons in management positions were shown to perceive, and therefore be more likely to hire, men with facial hair. Although men with beards over all scored better than men with only mustaches, the mustached men scored much higher than those men who were clean shaven. In this experiment 228 persons, both male and female, who held management positions that made hiring decisions were shown ink sketches of six male job applicants. The men in this ink sketches ranged from clean-shaven, to mustached, to bearded. A positive correlation between perception and facial hair. The men with facial hair were rated higher by the employers on aspects of masculinity, maturity, physical attractiveness, dominance, self-confidence, nonconformity, courage, industriousness, enthusiasm, intelligence, sincerity, and general competency. The results were found to be fairly similar for both female and male employers, which Reed and Blunk suggest would imply that gender does not factor into one’s perceptions of a mustache on a male applicant. However, Blunk and Reed also stipulate that the meaning and acceptability of facial hair does change depending on the time period. However, the studies preformed by Hellström & Tekle and also the studies preformed by Klapprott would suggest that mustaches are not favorable to all professions as it has been shown that clean shaven men are seen as more reliable in roles such as salesmen and professors. Other studies have suggested that acceptability of facial hair may vary depending on culture and location, as in a study conducted in Brazil, clean shaven men were preferred by personnel managers over applicants who were bearded, goateed, or mustached.

Mustaches in Relation to Various Cultures
In western culture it has been shown that women dislike men who displayed a visible mustache or beard, but preferred men who had a visible hint of a beard such as a five o’clock shadow over those who were clean shaven. This supports the idea that in western cultures females prefer man who have the capability to cultivate facial hair, such as a mustache, but choose not to. However some researchers have suggested that it is possible that in ecologies in which physical aggressiveness is more adaptive than cooperation, bearded males might be preferred by women. However, varying opinion on mustaches is not reserved to international cultural differences as even within the US there have been discrepancies observed on female preference of male facial hair as Freedman’s study suggested that women studying at the University of Chicago preferred men with facial hair because they perceived them to be more masculine, sophisticated and mature than clean shaven men. Similarly, a study preformed by Kenny and Fletcher at Memphis State University, which is largely a commuter school and usually is regarded as more conventional than the University of Chicago, suggested that men with facial hair such as mustaches and beards were perceived as stronger and more masculine by female students. However, the study preformed by Feinman and Gill would suggest that this reaction to facial hair is not nationwide as women studying in the state of Wyoming showed a marked preference for clean shaven men over men with facial hair. Some accredit this difference to the difference between region, rurality, and political and social conservatism between the various studies. Thus it can be seen that even within the US there are slight variations in the perceptions of mustaches.

Mustaches in Relation to Various Religions
In addition to various cultures, the perception of the mustache is also altered by religion as some religions support the growth of a mustache or facial hair in general, whereas others tend to reject those with mustaches, while many church remain somewhat ambivalent on the subject. For example, though it is never explicitly stated by The Church of Jesus Christ of Latter-Day Saints, that all male members must be clean shaven, within mormon circles it is often considered “taboo” for men to have mustaches as the missionaries of the church are required to be clean shaven and this has become somewhat of a social norm within the church itself. This often leads those members who do choose to wear mustaches feel somewhat like they do not quite fit the norm, and yet in the studies shown done by Nielsen and White, these men reportedly do not mind this feeling and that is why they continue to grow their facial hair. On the other hand, growing a beard is a well established tradition in many Muslim societies, even though facial grooming is never specifically addressed within the Qur’an. This tradition of keeping a beard can often be traced back to the prophet Muhammad, as he did not completely shave his beard, and so many of his followers also choose to grow facial hair out of respect.