User:Julianajoy4/Evaluate an Article

Which article are you evaluating?
Caribou Coffee

Why you have chosen this article to evaluate?
I chose this article because I have a personal connection to the topic and have a better understanding of it than most people. Caribou Coffee is a local coffee shop chain in Minnesota, which is where I am from, and it is my favorite place to go for coffee. I looked at this article and immediately noticed that it is not super high quality and could use some revisions. I would love to evaluate it and get it looking in better shape because I have a passion and love for the company.

Evaluate the article
The lead section of the article is not fantastic. It is too simple, generic, and broad. It describes Caribou as a coffee company founded in Minnesota, but does not give much description beyond that. There are many aspects about Caribou that I think should be addressed in the lead to specify how Caribou is unique, and give a brief overview of its history.

The content of this article is very outdated and there are so many details that are missing. The content is kind of relevant, but it primarily focuses on the history of the business and how it began, and does not describe at all how Caribou operates today, its products, or what makes the company unique. Additionally, the article seems to have been last updated in 2021, but most of the information is from pre-2010, which is decades ago and very outdated. There are only a few sentences about recent Caribou updates. There is so much content that is not on the Wikipedia page that could and should be there.

In terms of tone and balance, the article appears to have been written by an unbiased point of view. The content is objective, stating dates and numbers, and there isn't any bias in it towards or against the company.

The sources that this Wikipedia page includes are decent. Some sources are great, like the Caribou website itself which provides relevant and accurate information. However, many sources seem to be random websites and news coverage websites, which do not for sure have reliable information. However, there are a number of sources which are fairly diverse, so the information is coming from several different places which can be good.

The organization is terrible and writing quality is not much better. The article is not organized into sections, but instead basically is one long section about the history of Caribou. Additionally, the language of the article is not the most professional or concise. Some parts are very elaborated upon and other parts are extremely straightforward and short, and this imbalance is awkward to read.

There is an image of the logo and an image of a store location, both of which are good and enhance the reader's experience. An image of the inside of the store would be a nice addition, but the images overall are pretty good.

In terms of the talk page, it seems that there previously has been a solid amount of biased sections written, but people have continued to remove those to keep the page impartial. While this is good, perhaps it would have been better to keep the sections but try to write them in more of an impartial way, because currently the page is missing a lot of content about Caribou.

Overall, this article needs a lot of revisions and work. Only a fraction of the content that should be on there is on there, it is super outdated, and it is not written in a very professional or easy-to-read way. The article's biggest strength though is that it is unbiased and has a neutral tone. This article is underdeveloped and needs some attention and care to get it into better shape.