User:Julianne at NerdWallet/NerdWallet Page Suggested Updates

History
NerdWallet was founded in August 2009 by Tim Chen and Jacob Gibson, with an initial capital investment of $800. Its first product was a web application that gave comparative information about credit cards. '''Over time Nerdwallet expanded to a broader range of financial topics. ''' Subsequently, it generated large quantities of content to help boost its search engine results. Website traffic grew quickly in 2010 and by March 2014, the website had up to 30 million users. The following year it raised $64 million in its first round of funding at an estimated valuation of $500 million.

In 2016, the company acquired the retirement planning firm, AboutLife and NerdWallet was valued at $520 million. In 2017, company growth slowed resulting in the layoff of 11 percent of its employees.

Products and services
The company's goal is to provide information that educates users in making financial decisions. Its web site is directed primarily towards millennials and provides information on credit card selection, college loans, banking, mortgage loans, stock trading and insurance policies. '''The site receives more than 100 million visitors each year. '''

By May 2015 the company had developed business relationships with eight banks and a dozen insurance companies. In exchange for new customers, affiliated banks pay NerdWallet a success fee. Co-founder Chen reported that the company became profitable by virtue of the fees it earned through matching users with financial products and services.

'''The website and app provides users with credit scores, financial advice, and spending analytics.  In 2018, NerdWallet began offering an app feature''' called, Cash Back, which returns cash to a user whenever they shop at participating merchants.

Administration
Tim Chen is the CEO and co-founder of NerdWallet and board member at the National Foundation for Credit Counseling. The company's "transparent" and "self-critical" management style was reset in 2013 when Chen fired 20% of the workforce and restructured company management into a matrix of communicative leadership.

In March 2014, former LinkedIn VP Dan Yoo replaced co-founder Gibson, as chief operating officer and Flo Thinh joined as VP of Talent. By 2015 the company had 200 employees and added Vikram Pandit and James D. Robinson III to its board of advisors.

'''Comment: Most of these are routine executive appointments for executives that no longer work here. Would like to request that we delete the administration section since the other information on the CEO is not adding any notable new information that's not already included in the other sections of the page. This Inc. piece does mention layoffs, but that is already in the history section and the way it is repeated here (saying it "reset" the company culture) is not supported by the source. Julianne at NerdWallet (talk) 23:24, 15 February 2019 (UTC) '''