User:JulieKan/sandbox

What I See Project
The What I See Project is a global online platform that recognises and amplifies women’s voices. Through their unique and honest answer to the universal question, “What do you see when you look in the mirror?”, women from all over the world are empowered by relating to each other’s stories.

The What I See Project is the brainchild of the successful entrepreneur Edwina Dunn, who pioneered worldwide loyalty programmes like Tesco’s Clubcard and now runs a number of enterprises with her husband Clive Humby through The Office of Clive Humby and Edwina Dunn. Her innate understanding of people led her to found this not-for-profit project.

Edwina didn't feel that she was being heard as much as men in the boardroom. This experience shaped her professionally and personally, so she established The What I See Project to celebrate the inspiring women from everyday life whose stories would otherwise go unacknowledged.

She wanted to share the real and honest stories from women about their struggles, achievements and inner thoughts, and to allow them to express themselves freely through a website that appreciates them for who they really are.

Over the course of 2013-14, the Project is asking women from all over the world to share their diverse and rich experiences.