User:Juliettelm/Skims/SGurmu Peer Review

Skims is an American Shapewear brand created by Kim Kardashian (co-founder with Jens Grede ) focused on providing shapewear, underwear and loungewear for every body. The brand was launched in September 2019 and has since been producing women's shapewear and recently started producing children's clothing. Kim Kardashian said in an interview with the New York Times, SKIMS is "... your basics go-to".

History
Since launching in September 2019 SKIMS has seen immense success. The first launch of SKIMS was incredibly successful, and sold out in around 10 minutes. The company was said to have made over 2 million dollars in profit from the first launch.

'''SG:You could include more info on what inspired her to start SKIMS - consider looking for interviews with Kim when she discusses the branding and release of her brand. Did Kanye help her at all? Consider looking into launch party interviews/sources.'''

Controversy
The brand SKIMS was originally released under the name Kimono. Founder, Kim Kardashian switched the brand name to SKIMS in response to the backlash the company faced about accusations of cultural appropriation to the Japanese culture.

'''SG: This isn't the first time the Kardashian's have dealt with accusations of cultural appropriation. Without taking away from the brand, maybe mention another instance or two where Kim and her family have had to backpedal when accused of CA. Here is an example you might be able to use:''' https://time.com/6072750/kardashians-blackfishing-appropriation/

Collaborations
In 2022 SKIMS collaborated with Team USA on a collection of women's athleisure for the Tokyo 2022 Olympics. SKIMS also collaborated with luxury brand and fashion house Fendi in a line of clothing sold on the SKIMS Fendi website (https://us.fendiskims.com) in November 2021. The Fendi Skims collaboration was inspired by a Fendi collection previously released in 1978 by Karl Lagerfeld.

'''SG: This can definitely be expanded on. The collaboration with Fendi was huge and made a lot of money for Kim and the company. You can even use this as an opportunity to share a little more about the company Fendi (your average person probably doesn't know much about what it is). Consider having a sub heading for expansion on Fendi and what they are known for. Here is a good source about the collab that you can use to add onto this section! https://hypebeast.com/2021/11/kim-kardashian-skims-fendi-collaboration-made-one-million-usd-in-one-minute-report'''

Ownership
Skims was co-founded by Kim Kardashian and Jens Grede in 2019. The company, SKIMS, is now said to be worth over $1.6 billion.

'''SG: Do you have plans on expanding this area? I am not too sure where you are going with this but it could be an opportunity to find some stats on sales in the last 2 years, how quickly they have sold out, maybe even list average prices of items.'''

General info

 * Whose work are you reviewing?

User:Juliettelm


 * Link to draft you're reviewing
 * User:Juliettelm/Skims

Evaluate the drafted changes
(Compose a detailed peer review here, considering each of the key aspects listed above if it is relevant. Consider the guiding questions, and check out the examples of what feedback looks like.)

Lead:

Lead seems to have relevant content. Gives the reader a decent understanding of what Skims is and who owns the company etc.

Lead does not include a description of what the article will share - can consider including that to expand on lead section

Lead is otherwise very concise

Content:

Content is relevant but sparse - I edited ways you can expand on specific section (check SG notes above on article copy)

Content is up to date - could include more important dates, drops, significant to the company

I wasn't too sure about the 'corporate affairs' section, not sure where that is relevant or where you were planning on going with that

Tone and Balance:

Overall tone is neutral and informative

Sources:

Sources seem reliable and up to date

Sources mostly found from 2020-2022 and includes New York Times and Forbes which would be reliable in the case of Kim K and Skims brand

I've also included some suggested sources (check SG notes above on article copy)

Organization:

Article is well written and organized - with the suggestions it may become more enhanced and reorganization might be considered (new sub sections to add like Fendi, Kardashian info, cultural appropriation info)

Images and Media:

Article contains no media or images

Consider including a picture of the Skims company logo, Fendi, Kim K herself, or any Kardashian related photos (wiki approved of course)

Overall Impressions:

Overall, this was a really unique article to choose and I am surprised there wasn't more content about Skims from previous writers. I think you are going to make some good changes and I hope you found my edits / peer review helpful!

Good luck!