User:Julio Lapuz, Jr

Mrs AVELINA FLORENDO, the Queen of Philippine Cake Decorating, the Grand Dame of all Philippine Cake Decorators, the GURU of Philippine Cake Decorators, is the 2005 ICES (International Cake Exploration Societe') Hall of Fame awardee, the only Filipino and the one and only asian ever been awarded the society's highest honors.

Culinary Training: Mrs Avelina Florendo took all the courses offered at the Famous WILTON SCHOOL OF CAKE DECORATING AND CONFECTIONARY ARTS in Chicago, Illinois, USA and introduced them in the Philippines in 1980. She introduced cake decorating techniques the Wilton Way, the Australian Way and the intricate, three-dimensional style of Joseph lambeth in the Philippines in 1980. She also went to Telford, England in 1997 with her son Jun Florendo to study under fellow ICES Hall of Fame awardees Margaret Ford and Nicholas Lodge.

Business Experience: Mrs Avelina Florendo owns CCS BAKESHOP AND CAKE DECORATING SCHOOL at 91, 8th Avenue, Cubao, Quezon City where she unselfishly shares the techniques she learns from the seminars she attends in different countries like England, Canada, Australia, Italy and many others. She has been teaching cake decorating and other sugarcrafts for the past three decades and has authored four Philippine Books on cake decorating and baking- Philippine Flowers in Sugar and Celebration Cakes, 1994; Cake Tops with Philippine Flair, 1995, World Class Cake Designs with Philippine Touch and A Golden Celebration in Cold Porcelain, 2001. Almost all the teachers, bakers, cake decorators and baking enthusiasts in the Philippines has been her students- Penk Ching, Jill Sandique, Heny Sison, Reggie Aspiras, The Swan, Goldilocks, Red Ribbon Bakeshop, Chocolate Lovers to name a few. Her foreign students come from Indonesia, Singapore, Malaysia, Taiwan, Thailand, USA, Canada, Saudi Arabia and Australia.

Career: Mrs Avelina Florendo is a consistent demonstrator on television and chairwoman of cake decorating and baking contests in the Philippines. She served as the Philippines' representative to the ICES Conventions for many years. She is the founder of ICES, PHILIPPINE CHAPTER, with hundreds of members. She has been attending the yearly convention of ICES where she has been exhibiting big wedding cakes and demonstrating in the convention yearly. Her cake exhibits are chosen yearly and published in the ICES monthly newsletter. She is a member of the British Sugarcraft Guild in England and exhibited big wedding cakes at their conventions in 1994 to 1997 where her exhibits were chosen and published in the British Sugarcraft Guild Newsletter.

Other Contributions: Mrs Avelina Florendo is also reknowned for introducing Cold Porcelain Flower Making and Doll Making in the Philippines and the Lambeth design-the Philippine way. She also invented a unique flower former much sought after by cake decorators around the world and also created the famous 'SULIHYA' design, a uniquely filipino contribution in the world of cake decoration. Some of her famous cakes are: wedding cake of Bernadette Sembrano, 2008; her 50th anniversary wedding cake, 2000; the towering three tier wedding cake exhibited in Telford, England published in 1997 International News, British Sugarcraft News Magazine; the Sulihya Cake, 1995 published in Asia Magazine; Freedom Cake, 1998; and the Centennial Celebration Cake published in Food Magazine