User:JunYAMAMOTO/martinMARTIN

HISTORY::
martinMARTIN is a women’s and men’s avant-garde designer clothing collection founded in the year 2000 by dianeMOSSMARTIN and ericMARTIN in Los Angeles, California. dianeMOSSMARTIN, one half of the design team, graduated from Los Angeles Trade-Technical College (The Institution counts fashion designer Rick Owens as an alumn), is also the lead pattern-maker for the firm. ericMARTIN, the other half of the design team, attended the Art Center College of Design in Pasadena, California and is responsible for the art direction and graphic design for martinMARTIN. martinMARTIN is wearable avant-garde clothing—a revolt against glamour in the traditional sense, a redefinition of the word for a generation that does not relate to uptight, old-style elegance. The collection is predominantly wovens with stretch accents, a decidedly relaxed approach conveyed through soft fabrications and architecturally inspired shapes. The clothing is quietly stylish, urbane, urban and feminine, a harmony of three different cultures:: American, Japanese and Italian. The collection utilizes the shape and the drape of the Orient, the tailoring techniques of Italy and the casualness of the American lifestyle. Both the martinMARTIN and martinMARTIN MAN collections are distributed to better specialty stores throughout North America. Plans for expansion include the appointment of a permanent Paris-based sales agency to handle global distribution commencing with the 2012 Spring/Summer season. martinMARTIN’s first runway show was held in conjunction with the prestigious non-profit organization Gen Art. Gen Art has launched the careers of many of the fashion industry’s brightest luminaries. With fourteen Los Angeles Runway Fashion shows under their belt, martinMARTIN made the decision to move their runway shows to New York during Mercedes-Benz Fashion Week and beyond.

martinMARTIN MAN::
martinMARTIN launched their menswear collection, martinMARTIN MAN, in the fall of 2004. Ahead of the curve, the androgynous label has a strong emphasis on precise tailoring with a mostly somber colour palette that targets a mind-set demographic as opposed to an age group or professional demographic. martinMARTIN MAN has bent the edge of avant-garde/goth fashion—think manskirts and mandresses, face-shielding turtlenecks, silhouettes that honor provocation over fit—the collection pushes the ugly/beauty ethos while at the same time remaining very handsome.

martinMARTIN STORE::
martinMARTIN STORE is located in the Historic Core, Los Angeles. 2011 marked the couples first foray into the world of retailing. The 1,713 square foot store is the first of several planned for martinMARTIN. The husband and wife team of dianeMOSSMARTIN and ericMARTIN designed the interior of the space. The couple had both the architecture of the store and the clothing in mind and did not see these elements as being separate. The store houses the entire martinMARTIN product line including women’s and men’s clothing, leather wear, hand-made boots, handbags and accessories. The environment encompasses two levels, with the mezzanine housing the menswear collection and doubling as a showroom during market weeks.

martinMARTIN COLLECTION(S)::
martinMARTIN:: Main Women's Collection--Established 2000. martinMARTIN NOIR:: Black Evening Wear--Special Order from martinMARTIN ARCHIVE(S)--Established 2004. martinMARTIN MAN:: Main Men's Collection--Established 2004.

marinMARTIN ACCESSORIE(S)::
martinMARTIN SHOE(S):: Hand-Made in U.S.A. for Women + Men of Italian Material(s)--Established 2008. martinMARTIN BAG(S):: Hand-Made in U.S.A. For Women + Men of Italian Material(s)--Established 2010.

FILMOGRAPHY::
martinMARTIN FILMOGRAPHY:: "Destruction and Rebirth" Directed By:: Consuelo Gonzales--Produced 2011.