User:Jurnyaraiza/sandbox

Marie Dewet Maison Cléo, a French-born, made-to-order brand that launched on Instagram two-and-a-half years ago. The brainchild of Marie Dewet and her seamstress mother Cléo, it became an "overnight success" when Leandra Medine and then Emily Ratajkowksi wore, photographed, and tagged one of its designs (a white, puffy blouse) back in July 2017. “I couldn’t believe it was real. I was so happy,” Dewet tells CR. Fast forward countless orders and a sold-out collaboration with Net-A-Porter later, and the whole operation—somewhat unusually—remains a family affair to this day: Dewet runs socials, sources fabric, and sketches designs, her mom constructs and sews each piece, “and my little sister helps with customer service and prints off the shipping labels.” The only difference now, then, is that the brand is its namesake Cléo’s full-time job. “For now, we are not looking to expand. We make the clothes we want, when we want to make them, without any pressure—it’s good to be free.”

-- Early Life--