User:JustZak/sandbox

VIBBIDI (pronounced: vĭ-bĭ-dē, commonly stylized in uppercase letters) is a free web-based video streaming platform produced & developed by the technology company Glue-th, Inc.. VIBBIDI is accessible via browser on any device which has an internet connection, taking advantage of AI-assisted technology & crowd-sourced submissions to provide an extensive database of music-centric videos. Additionally, users can find a catalogue of all available alternate versions of said videos as well as user-sourced review articles called narratives, lyric information, news & 14 other categories of curated music-related content, supporting VIBBIDI’s mission statement to become “everything for music”.

VIBBIDI originally launched in May 2015 as a video editing & sharing app for Android/iOS devices before transitioning to a strictly music-oriented App in 2016 with Version 2.0.0. It has since undergone extensive research & development over the years with many drastic changes, only recently making the decision to become a completely web-based client to reach a wider audience in early 2019. Its latest iteration is currently in public beta.

Platform Developments
VIBBIDI is a property created by Glue-th, Inc., an Los Angeles-based technology company having international teams in Tokyo, Hanoi, and Kuala Lumpur which specializes in mobile app development, market research in the technology industry, SEO management & product consulting. Among the projects Glue-th, Inc. initially worked on, the mobile app Mechika Boola was their first viral success in 2014, presenting users with a niche video editing experience which boasted longer video-clip allowances & family-friendly video filters akin to the effects in popular Japanese videos photo-booths during a time when competitors like Instagram had a strict 15-second time limit without comprehensive effect options.

This initial launch of Mechika Boola is where VIBBIDI’s eventual nomenclature would originate, taking its name directly from the song “Bibbidi-bobbidi-boo” in Disney’s “Cinderella”, more specifically the second part of the line “salagadoola, mechika boola, bibbidi-bobbidi boo!”

After a brief period of success, Glue-th, Inc. saw an opportunity for refinement, thus launching the original mobile app version of VIBBIDI on Android/iOS devices worldwide in mid-2016 as a companion app to Instagram for users who desired increased flexibility in video production. This version would be a direct evolution of Mechika as a video-editing platform, only now it carried a larger focus on professionalism & independent filmmaking, promoting collaboration between distant content-creators & allowing users to fine-tune their video creations before uploading to services like Instagram or Vimeo.

During a time when music-streaming services like Spotify & Pandora became accepted industry standards, Glue-th, Inc. felt unsatisfied with some of the mainstream user experiences being offered – especially in regards to user interfaces – & decided to create their own streaming platform based around the idea of bringing back social interaction & customizability to modern music consumption, a la mixtapes & burnt CDs from the turn of the century.

Directly succeeding the shift from filmmaking to video-based music content, VIBBIDI maintained the same focus on music & continued to develop themselves as a music platform in many iterations over the following years until the current day.

First Platform Version
Version 1.0 of VIBBIDI was launched on May 19th, 2015 worldwide for Android/iOS devices for free. It was intended as a companion app for users on Instagram & other video-based social media sites in order to increase productivity with a suite of video-editing tools, giving enthusiasts simple & comprehensive control over their final product under the promotional tagline “It’s a simple as VIBBIDI, Bobbidi Boo!”

Users could sign-in via email, Facebook or Instagram, after which they could browse a familiar UI which included a home stream, search functions, video creation/upload tools, notifications & their personal profile where all productions would be displayed publicly.

When using the video creation tool, users could choose from 3 editing options: 12 x 1-second clips, 6 x 2-second clips or 1 x 12-second clip with the option to include a 3-second closing title. Videos could be uploaded directly from a user’s camera roll, arranged to create a narrative storyline & enhanced with either 13 filters for an entire video or 73 filters per each individual clip within.

Aside from the video-editing features, users additionally were given the opportunity to add music to their creations in-app, pulling directly from a connected iTunes account, the available music library on a user’s phone or even voice-over from voice memos if desired. In cases where user-owned music is pulled from iTunes or another verifiable source, the album image & artist information for the track used would display alongside the finished clip so users could continue their exploration into other media types.

Final auxiliary features also existed like the ability to “like” or “comment” on another user’s post in addition to displaying “view counts” to the author for easy digestion of media statistics.

This formative version of VIBBIDI would go on to receive moderate success & adoption amongst college students in the film industry (especially in the Los Angeles region of California, USA), but it would ultimately fall short of expectations as a niche-market app and would undergo significant design changes with version 2.0.0, planting the design aesthetics for the eventual music platform in version 3.0.0.