User:Justeastern/sandbox

The summer heat is on and as much as one enjoys the picnics at the beach and the walks in the parks, yet the sweat takes its toll and lethargy sets in. For an active and comfortable lifestyle in the summer season, cotton is the paramount fabric to wear.

Fabrics made from cotton exude comfort, visual appeal, durability and value. Comfortable and soft cotton takes dye easily and is easy to launder. It conducts heat well, resists abrasion, pilling and moths.

Cotton is loved because it’s easy to care for and comfortable all the year-round. In hot, humid weather, cotton “breathes” absorbing the moisture released by our bodies and bringing it on the surface of the fabric, so it evaporates. Versatile as the material is, even in colder weather it is ideal as the fabric remains dry, and the fibers retain body heat.

The use of this breathable textile is known to date to prehistoric times; fragments of cotton fabric dated from 5000 BCE have been excavated in Mexico and the Indus Valley Civilization in Pakistan.

According to the Columbia Encyclopedia cotton has been spun, woven, and dyed since prehistoric times. It clothed the people of ancient India, Egypt, and China. Hundreds of years before the Christian era, cotton textiles were woven in India with matchless skill, and their use spread to the Mediterranean countries. Today, it has become the most widely used natural fiber cloth in clothing.

From terrycloth for towels and robes; denim for blue jeans; bedsheets, socks, underwear, and most T-shirts—cotton is an inherent part of our lives and existence. May it be fishing nets, coffee filters, tents and in bookbinding—cotton’s uses are unlimited.

Pakistan is renowned for the superior quality of cotton cloth it produces. Just Eastern picks a dazzling assortment of the finest cotton kurtas for men and women and makes it available online. This is because Just Eastern has its hand on the pulse of the East. It understands the eastern climate, culture and tastes and only then handpicks its cotton collection. It realizes the need of the people to combat the sweltering summer heat and appear cool, yet dynamic.

The trendy block print cotton creations by Koel are ideal for the working woman, while the cotton embroidered kurtas by Morpankh are appealing for an evening out. If cool, collected and unruffled is your style, then the cotton apparel on Just Eastern will be the smartest buy of the year. Accessorize these cotton kurtas with the jewelry and accessories available on Just Eastern and your Eid wardrobe is complete with just a click.