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Smart Publishing
Smart Publishing is the use of information and technology to find the match between consumers and products/services. Consumers tend to search solutions for their needs. Companies also tend to search consumers that are adjusted to their specifications. The better a match is made between consumers and products/services, the better results both sides will obtain.

Smart publishing is the result of several online strategies. As many other strategies, this is not new, putting together some online actual strategies. The performance marketing is a form of advertising in which the purchaser pays only when there are measurable results. The content marketing is any form of marketing that includes creation and sharing of information.

This strategy cannot work without transparency. The smart publishing is not made only for consumers or commercial companies. This strategy only works with the collaboration of both sides. Knowing the facts and needs of consumers will be possible to hand products/services that match them. Deconstructing products/services and knowing their specifications the system will be able to hand more suitable consumers.

The technology is the key. Obtain information is not enough for the smart publishing process. Smart is showing intelligence that will be shown to analyze the situations and give the best possible results.

The Information is the key. Publishing is the process of producing content to sell it. In this case, the content is the path for the users to find answer to their needs. In some cases a product/service will be the final answer of the needs, in other cases not.

In conclusion, Smart Publishing optimizes sale processes. The goal of this strategy is not to sell more but satisfy the consumers and the companies. For this reason is customer centric, showing the relevance of consumers in the sale process.