User:Jwhimmelspach/jwhimmelspach

Dr. Pam Henderson Pam Henderson(born on May 12, 1962) is a published author, entrepreneur, CEO, Ph.D., professor, and speaker. She founded NewEdge, an innovation strategy firm that utilizes design methodology to create new insight for business. The firm merged with an award-winning London-based design firm named The Brewery in 2010. The two companies currently work under the NewEdge title where Henderson serves as co-CEO along with Paul Stead.

Work in education After receiving her Ph.D. in market strategy and insight from the University of Texas in 1989, Henderson became an assistant professor at Carnegie-Mellon University. During her time there (from 1988 to 1992) she conducted global research on the impact of design on consumer response and the potential ROI of design. Her discoveries were published in the Harvard Business Review and other top journals. In 1992, Henderson became a full professor of marketing at Washington State University. While at Washington State, she furthered her research on the integration of design in market research and business strategy. Henderson also assisted the United States National Laboratory System to identify products and markets from technology platforms. This work became the base for developing Disruptive Market Research®, a user-centered, qualitative approach to market research that identifies areas for breakthrough innovation.

Work in industry Henderson founded NewEdge in 2003 while still at Washington State University. NewEdge, an innovation firm, builds off of Henderson’s research by utilizing design methodology to create new insight for business. Her research was published in top journals such as the Wall Street Journal and the Harvard Business Review, and featured spots on NPR. Henderson left Washington State University to grow NewEdge fulltime and since then, the company has expanded to locations in Seattle, San Francisco, Pittsburgh, and Chicago, with its main headquarters in Richland, Washington and London. Three years after founding NewEdge, Henderson began contributing to the International Research Institute (IRI) as a subject matter expert on driving breakthrough innovation by combining technology push and market pull. Some of Henderson’s other speaking engagements include the Association for Consumer Research, the International Research Institute, 31st Annual Meeting of the Western Decision Sciences Institute, the American Advertising Federation. Specific to innovation, Henderson spoke at Reputation Just, Danaher, Novellis, John Deere, and Proctor & Gamble.

Honors Henderson has been recognized as a thought leader in the industry through many accomplishments. •“Disruptive Market Research,” Invited talk for Eastman Chemical Company (formerly Eastman Kodak), July 2003 •“Identifying Opportunities the Competition is Overlooking” Lockheed Martin IT consortium, March, 2003. •Washington State University Fellow, College of Business, 2003 •Washington State University Outstanding Teacher in Business for WSU system 2003 •"Visuals Are Information: How Meaning is Transferred to Consumers through Executional Elements in Advertising." Special session at Association for Consumer Research (2002) •“Affect and Cognition in Taste” Invited for Proposed Special Session at ACR 1998, with Steve Nowlis. •ANBAR Citation of Excellence for Highest Quality of Research in Management for “Guidelines for Selecting or Modifying Logos,” Journal of Marketing. This paper was one of only three papers from Journal of Marketing to receive this international award. •Recipient, Shell Teaching Award, WSU, CBE, 1992-1993 •Recipient, Industrial Management Teaching Award, Graduate School of Industrial Administration, Carnegie Mellon University, 1990-1991 •Session Chair, ORSA-TIMS Marketing Science Conference, 1991 •Chairperson, Education and Macromarketing Track, Academy of Marketing Science   Conference, 1990 •University of Texas at Austin Representative for American Marketing Association      Doctoral Consortium, 1987 •“Designing Better Logos: The Influence of Aesthetics,” Association for Consumer Research Conference, presented October 1996, Pamela W. Henderson and Joseph Cote.

Innovation Speaking •Kraft Foods OI Group – 2010 •Hormel - 2010 •Reputation Institute - 2009 •Procter & Gamble - 2009 •Avery Dennison - 2009 •Industrial Research Institute – 2006, 2007, 2009 •Australasian Industrial Research Group - 2008 •Erasmus University - 2008 •Danaher - 2008 •John Deere – 2008 •Dupont – Innovation Communication - 2007 •Battelle PNNL - 2007 •Sharp Microelectronics - 2007 •Kellogg’s - 2007 •Colgate Palmolive - 2007 •Children’s Society – 2006 •Novellis - 2006